PROSPECTS AND OPPORTUNITIES
Continued expansion for sports nutrition, in line with rising gym attendance
Sports nutrition in Taiwan is expected to perform strongly in the coming years, driven by a growing number of individuals engaging in sports and fitness activities. Gym attendance continues to rise annually, with leading chains like World Gym and Power Wind Health expanding their locations.
Protein products will diversify to meet the needs of different consumer segments
With a growing number of Taiwanese consumers adopting vegan and vegetarian diets for health, environmental, and ethical reasons, leading manufacturers like Mars, Myprotein, Tryall, and Optimum Nutrition are expanding their respective ranges with plant-based protein offerings. In addition, popular brand The Vegan has effectively captured the interest of both the vegan community and fitness enthusiasts by offering a wide range of high-quality plant-based products.
Nutrition vending machines could help brands increase penetration
An increasing number of gyms are introducing vending machines that offer a variety of sports nutrition products, including whey protein, snacks, and energy drinks. These machines provide added convenience, making it easier for regular users to replenish their protein intake, while lowering the entry barriers for occasional or new users.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Taiwan?
- Which are the leading brands in Sports Nutrition in Taiwan?
- How are products distributed in Sports Nutrition in Taiwan?
- How has the regulatory and operating environment for Sports Nutrition changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Taiwan - Category analysis
KEY DATA FINDINGS
Positive growth for sports nutrition, supported by growing health awareness and increasing interest in exercise
Gym attendance continues to recover post-pandemic
Mars Inc maintains overall lead in intensely competitive landscape
Continued expansion for sports nutrition, in line with rising gym attendance
Protein products will diversify to meet the needs of different consumer segments
Nutrition vending machines could help brands increase penetration
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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