As with other categories, the return of consumers to eating out and the reduction in home cooking contributed to weaker growth in retail volume and value sales of sauces, dips and condiments, though this was offset by improved foodservice sales.

In 2025, edible oils in Taiwan experienced steady growth in both volume and value terms, fuelled by rising health awareness. Sunflower oil led in value growth, maintaining its status as the most popular choice among local consumers.

Retail volume sales of sweet spreads in Taiwan have shown resilience since the pandemic, maintaining steady growth through 2025 despite a partial shift back to foodservice and increased dining out. While 2023-24 saw a dip in off-trade demand due to “revenge travel” and less home cooking, 2025 brought a notable improvement in retail performance. Both domestic and international consumers returned to breakfast venues, boosting on-trade consumption of honey, chocolate, and fruit jams. Additionally,

In 2025, cooking ingredients and meals in Taiwan saw moderate volume growth in both retail and foodservice in 2024, and slightly slower value growth than in the previous year of the review period.

In 2025, meals and soups in Taiwan experienced moderate volume growth, with retail sales compensating for lacklustre performance in the foodservice sector. Although value sales remained positive, their growth rate slowed compared to previous years. The increased cost of living led to higher retail prices, dampening demand, yet the convenience of ready meals and soups continued to attract consumers. There is a growing appreciation for premium flavours reminiscent of restaurant-quality dishes, pro

The small cooking appliances market in Taiwan exhibited flat rate volume sales in 2025, primarily due to reduced expenditure and less product innovation. However, certain subcategories such as rice cookers, demonstrated resilience driven by health concerns and consumer preference for new products with fashionable designs. Retail e-commerce played a significant role in sales, with manufacturers adopting diversified online strategies to reach consumers. Key players like Tatung and Zojirushi led th

Dishwashers in Taiwan experienced growth in 2025, driven by increasing consumer awareness of convenience and hygiene. Sales reached 64,300 units, with built-in dishwashers being the leading category with 39,000 units sold. The market is expected to continue growing at a CAGR of 9% over the forecast period, driven by consumer demand for integrated kitchen solutions and premium appliances. To succeed in this market, brands should focus on innovation, customisation, and sustainability, as well as a

The large cooking appliances market in Taiwan was characterised by low volume sales growth in 2025, driven by weak consumer confidence and high market saturation. Cooker hoods led retail volume sales, while built-in hobs recorded the strongest growth. Despite government energy subsidies, volume sales grew by only 2% in 2025, reaching 914,100 units. However, the focus on energy efficiency and premiumisation is expected to drive growth over the next five years, with a forecast CAGR of 4% in terms

The consumer appliances market in Taiwan experienced stable growth in 2025, with a 1% increase in retail volume to reach 18.3 million units. Despite a relatively stable median disposable income per household of TWD1.47 million, consumer confidence remained negative, standing at -1. However, consumer appliances is expected to register slightly positive growth over the forecast period, driven by factors such as energy efficiency and innovation in major appliances. To succeed in this market, brands

The refrigeration appliances market in Taiwan experienced flat rate volume growth in 2025, with positive retail value sales. Government subsidies for energy efficient products supported sales, with the median disposable income per household standing at TWD1.47 million. The trend towards multi-functionality and compact design influenced product development, with consumers seeking products that fit within their limited living spaces. The market is expected to grow at a CAGR of 3% over the forecast

Taiwan's microwaves market is characterised by the dominance of freestanding microwaves, which accounted for the majority of sales in 2025, with a total retail volume of 398,100 units. Sales of microwaves is driven by factors such as competitive pricing, ease of installation, and multifunctionality. With a stable economic environment and increasing household penetration, the market is forecast to grow moderately, reaching 427,000 units by 2030. Online retailing remains the leading distribution c

The vacuum cleaners market in Taiwan demonstrated a positive performance in 2025, with a retail volume growth rate of 3%. This growth was driven by the increasing demand for smart and AI-powered products, as well as the rising popularity of robotic vacuum cleaners, which grew at a volume rate of 5%. The market is expected to remain attractive due to the continued adoption of smart features and the growing trend towards premium products with advanced cleaning capabilities. To succeed in this mark

Personal care appliances in Taiwan demonstrated robust growth in 2025, with a 13% increase in value to TWD9.4 billion, driven primarily by hair care appliances, which accounted for the majority of value sales. This growth is attributed to consumers prioritising product design and technological innovation over price, with new models featuring compact designs and advanced features being well-received. The market is expected to continue growing, driven by demand for innovative designs, compact appe

Taiwan's food preparation appliances experienced a slowdown in demand in 2025, with a retail volume growth of 0.3%, compared to other countries in the Asia Pacific region which had relatively higher growth rates. Despite this, the market remained attractive due to its steady growth prospects driven by consumption polarisation and increasing demand for portable and multifunctional appliances. The market's growth was further supported by the rising popularity of baking and cooking among Taiwanese

The home laundry appliances market in Taiwan is characterised by stability, with growth driven by consumer demand for advanced features and energy efficient products. With a median disposable income per household of TWD1.4 million in 2025, consumers were willing to invest in premium home laundry appliances. The market is expected to continue growing, with retail sales forecast to increase at a CAGR of 4% to TWD22.3 billion by 2030. To succeed, brands should focus on innovation, sustainability, a

The air conditioners market in Taiwan is characterised by a mature and stable environment, with a high possession rate of air conditioners among households, expected to reach 98% by 2030. Despite a challenging year in 2025 with a 1% decline in volume sales, the market is forecast to grow at a current value CAGR of 3% over the forecast period to reach TWD45.7 billion by 2030. Energy efficiency and smart features are driving value sales growth, with consumers willing to pay a premium for advanced

Sales of baked goods remained positive in Taiwan in 2025, with healthy value growth and stable volume growth. This overall performance was supported by rising raw material prices during the post-pandemic era, improvement and upgrades in consumer indices, and more delicacies and diversified innovation in baked goods, which have inevitably contributed to higher unit prices. Despite the increases in the cost of products, baked goods remain staple choices for daily breakfasts, ensuring a steady dem

Breakfast cereals returned to positive volume growth in Taiwan in 2025, following negative slumps seen over the past few years of the review period. Meanwhile, value growth also strengthened in 2025, from a previous low positive and prior negative slumps. While value growth is supported by increases in unit prices caused by higher costs for raw materials, the positive volume growth shows a rising consumer interest in breakfast cereals in the country.

Processed fruit and vegetables saw low value growth in Taiwan in 2025, however, this was at a slightly stronger rate of growth compared to the previous year. Meanwhile, volume returned to low positive growth following a previous negative slump. This indicates a stabilisation of consumption. However, it is also noted that the habit of stockpiling has been inherited from the pandemic era, which influences sales patterns in categories which offer shelf-stable and frozen/freezable products.

Rice, pasta, and noodles maintained positive growth in Taiwan in 2025, in both value and volume terms, with growth fairly steady compared to the previous years. This indicates the popularity of rice, pasta, and noodles in the country. These products are also popular in foodservice, although volume growth slumped into a low negative in 2025, following stronger foodservice growth over the recent review period pre-pandemic. Therefore, this performance indicates more consumers are cooking at home re

Staple foods in Taiwan saw healthy value growth in Taiwan in 2025, at a higher rate of growth compared to the previous year. Meanwhile, volume growth remained stable, with a sub-decimal uptick in growth compared to the previous year. This performance is attributed to economic factors, shifting consumer preferences, and strong company activity. Rising raw materials prices and higher consumer indices have led to increased unit prices across various staple foods categories. However, despite these c

Processed meat, seafood, and alternatives to meat returned to positive volume growth in Taiwan in 2025, following negative slumps seen over the past few years of the review period. Meanwhile, value growth also strengthened slightly in 2025, compared to the previous year. While value growth is supported by increases in unit prices caused by higher costs for raw materials, the positive volume growth shows an overall recovery in consumption of such products—many of which have cheaper prices compare

The footwear market in Taiwan experienced moderate growth in 2025, driven by the upward trend in outbound travel, increased participation in outdoor activities, and growing awareness of footcare. Consumers are seeking comfortable and stylish footwear, driven by the outbound travel boom and the increasing popularity of outdoor activities. Value sales of footwear reached TWD91,067 million, representing 2% growth from the previous year. The market is expected to continue growing, driven by the adop

Menswear sales in Taiwan experienced moderate growth in 2025, driven largely by the resale and rental trend among younger generations. The rise of Korean-style fashion and the growing demand for second-hand clothing and rental services created opportunities for brands. Economic uncertainty and weak consumer confidence stifled sales to a degree, despite the slight rise in disposable incomes. The expansion of premium and experiential retail signifies polarisation in the market, with high-end retai