Hot drinks in Taiwan saw retail value growth in 2025, driven by premiumisation, convenience, health, and changing consumer preferences, with consumers seeking healthy, high-quality, easy-to-prepare products. Brands like UCC, Nestlé, and Ten Ren are innovating to meet these demands. Sales are expected to continue to grow from 2025 to 2030, with a focus on health, sustainability, and premium products. Sustainability initiatives and eco-friendly practices will be increasingly important for brands t

Tea in Taiwan experienced growth in 2025, driven by increasing health consciousness, new product development, and attracting a younger audience. Fruit/herbal tea saw significant retail value growth due to flavour innovation and health benefits. Personalised tea products tailored to different demographics also gained popularity. Sales are expected to continue growing from 2025 to 2030, driven by demand for convenience, innovation, and wellness-oriented products. Younger consumers will drive deman

Other hot drinks in Taiwan saw steady retail value growth in 2025, driven by demand for nostalgic flavours and functional wellness products. Other plant-based hot drinks led sales and growth, with consumers seeking natural, additive-free, and convenient products. Brands like Greenmax, Milo, and Ovaltine are innovating with healthier formulations and eco-friendly packaging. Supermarkets and hypermarkets dominate distribution, with retailers employing various promotional strategies to cater to hea

Coffee experienced continued retail value growth in Taiwan in 2025, driven by premiumisation and convenience. Fresh coffee, particularly fresh ground coffee pods, demonstrated dynamic growth due to the popularity of home brewing machines and premium single-serve coffee. Instant cold brew products are also gaining traction, especially among younger consumers. Moving forward, moderate growth is anticipated, driven by premiumisation and innovation, with fresh ground coffee pods and fresh coffee bea

In 2024, Taiwan rose to fourth place globally in Economic Freedom, supported by strong monetary and trade freedom, despite weaker business freedom. The Foreign Talent Retention Act continues to attract skilled professionals, while sustained logistics investment reinforces the export-orientated economy. A 10-year AI investment plan aims to expand digital industries, while strengthened FDI screening safeguards national strategic interests; however, at a cost of lower FDI inflows compared to peers.

In 2025, retail value sales of luxury goods in Taiwan achieved solid growth of 7%, amounting to TWD604 billion. Although growth was moderated by persistent inflationary pressures and global economic uncertainties, which dampened consumer spending in certain categories, wealthy consumers continued to exhibit a strong affinity for premium and exclusive luxury products, particularly bespoke and limited-edition items. The sustained growth in demand was supported by the ongoing expansion of the highe

In 2025, fine wines/champagne and spirits recorded moderate retail value growth of 1% in Taiwan, amounting to TWD21.5 billion. Notably, sales of other fine wines exhibited particularly robust growth, increasing by 7% compared to the previous year. This surge underscored the escalating preference for high-end products among consumers. Growth was driven by both enduring and emerging trends within the industry. The premiumisation trend in alcoholic drinks remained a pivotal driver of growth, as an

In 2025, designer apparel and footwear in Taiwan continued its steady growth trajectory, with retail value sales increasing by 1% compared to the previous year, to reach TWD67.5 billion. This growth underscores the sustained consumer preference for quality over quantity, as Taiwanese consumers increasingly prioritise premium, eco-conscious products. Notably, the expansion was particularly pronounced in men's designer apparel and footwear, which outpaced the women's segments in terms of value gro

In 2025, retail value sales of premium and luxury cars in Taiwan rose by 11% to TWD291 billion. This category experienced significant growth, driven by strong demand for vehicles that are both eco-friendly and technologically advanced. This trend was supported by consumer demand for greener vehicles and regulatory measures aimed at reducing emissions, aligning with Taiwan's long-term objective of achieving net-zero emissions by 2050. For example, electric vehicles are exempt from the automobile

In 2025, experiential luxury in Taiwan demonstrated robust growth, with retail value sales rising by 16% to TWD21.6 billion. Luxury hotels remained the largest and most dynamic category, with expansion driven by both domestic and international demand. Growth was supported by a 4% increase in inbound arrivals in 2025, as the consumer appetite for travel experiences intensified. Inbound arrivals from traditional leading markets, including Japan, Hong Kong, South Korea, and the US, remained particu

In 2024, GDP rose 4.8%, outpacing the region on robust AI chip demand, while inflation eased to 2.2% amid effective monetary policy and lower food and energy costs, lifting consumer sentiment. Growth is set to moderate to 3.5% in 2025 as softer domestic consumption weighs on momentum. Fiscal policy stays disciplined, and new US tariffs focus on textiles, plastics and base metals, leaving core semiconductor exports untouched.

Value sales of herbal/traditional products increased in Taiwan in 2025, supported by a strong cultural affinity for traditional Chinese medicine and an increasingly health-conscious, ageing population. Taiwan’s well-developed community pharmacy system has contributed to a rise in the use of OTC products. Taiwanese consumers, especially older adults, are accustomed to seeking advice and solutions at local pharmacies, and many prefer herbal/traditional remedies due to concerns about potential inte

Value sales of analgesics increased slightly in Taiwan in 2025. The density of pharmacies has been higher than that of convenience stores since 2017, with rapid growth further accelerated by COVID-19. Many consumers now consider pharmacists’ professional services to be nearly equivalent to those offered in hospitals for minor illnesses and familiar health concerns. Consumers feel reassured when obtaining appropriate analgesic products under pharmacist guidance and instruction. Additionally, as h

Value sales of NRT smoking cessation aids increased in Taiwan in 2025, reflecting a continued decline in smoking prevalence and strong support for public health policies. According to the latest survey conducted by the National Health Administration, the smoking rate among individuals aged 18 and over fell to 12.8% in 2024, down from 14% in 2022. This steady decline is being reinforced by a series of government initiatives aimed at limiting public smoking, including the reduction of designated s

Value sales of eye care products increased in Taiwan in 2025, with demand continuing to rise and extending to younger consumer groups. According to several local surveys, Taiwanese people spend significantly more time on electronic devices than the global average. This widespread screen exposure is driven by various factors, including long indoor hours, work culture, high social media engagement, and a strong interest in entertainment and online learning. As a result, screen-related eye strain h

Value sales of sports nutrition in Taiwan rose significantly in 2025, driven by an ongoing shift towards healthier lifestyles and increased participation in fitness activities. Taiwan fully lifted its mask mandates in May 2024, with this final step being the removal of requirements in hospitals, clinics, and senior nursing homes. A full societal recovery followed, marked by a renewed public focus on maintaining health and re-engaging in social and physical activities, particularly through sport

Value sales of consumer health rose in Taiwan in 2025. According to the National Development Council, Taiwan will officially enter a super-aged society in 2025, meaning that over 20% of its population will be aged 65 and above. In response, numerous experts continue to advocate for healthy ageing through proper diet and healthy lifestyle. Concepts such as anti-ageing, anti-cancer, and anti-inflammatory living are steadily gaining traction and becoming embedded in everyday life.

Value sales of wound care products increased slightly in Taiwan in 2025. The concept of self-care for minor wounds is widely accepted, and consumers are increasingly confident in managing such issues independently.

Value sales of cough, cold, and allergy (hay fever) remedies increased in Taiwan in 2025. Following the full reopening of society, Taiwan continued to experience several waves of influenza through to 2025. Public concern was heightened in February 2025 by the sudden passing of prominent Taiwanese celebrity Barbie Hsu, who died at the age of 48 from influenza-related pneumonia. Her death sparked renewed caution among the public regarding the dangers of flu and other respiratory illnesses.

Value sales of digestive remedies in Taiwan increased slightly in 2025. Although consumers remain mindful of maintaining a healthy lifestyle, modern habits continue to impose challenges such as a fast-paced routine, stress, prolonged periods of sitting, and unhealthy dietary choices. These factors frequently contribute to digestive problems. Food and eating hold deep cultural significance in Taiwan, intertwined with traditions and daily life. Taiwanese people enjoy dining out together and active

Value sales of dermatological products increased in Taiwan in 2025. Taiwan’s subtropical climate, characterised by high humidity and warm temperatures, continues to provide an ideal environment for fungal growth and skin conditions such as eczema and athlete’s foot. However, following COVID-19, many consumers have developed new habits prioritising better hygiene and increased cleaning frequency, which have contributed positively to managing the spread of fungal infections. This trend is particul

Value sales of dietary supplements increased in Taiwan in 2025. Dietary supplements is well established, supported by a robust business environment and a fully developed industrial supply chain. This includes a wide network of ingredient suppliers, manufacturers, regulatory testing and certification processes, logistics providers, and marketing and sales platforms. Such infrastructure has encouraged the entry of startups and created space for new possibilities. The expansion of retail e-commerce

Value sales of paediatric consumer health products increased in Taiwan in 2025. The most dynamic category was paediatric vitamins and dietary supplements. Despite the ongoing low birth rate, Taiwanese parents remain highly willing to invest in children’s health supplements, provided the products are perceived as safe and credible. Many believe that supplements can help bridge common nutritional gaps that arise during childhood development. In particular, products supporting eye health, gut healt

Value sales of sleep aids increased slightly in Taiwan in 2025. While sleep issues have traditionally been more common among older adults, increasing stress and the fast-paced nature of modern life have led to a rise in sleep difficulties among middle-aged individuals, with the trend now extending to younger age groups.