COMPETITIVE LANDSCAPE
Independent bakeries stand out in Taiwan, supporting strength of artisanal
Baked goods is a fragmented category in Taiwan, with Uni-President Enterprises Corp in leading company place with its namesake Uni-President brand, which is strong in cakes and pastries. However, artisanal holds by far the largest share (74%).
Private label PX Mart sees strongest growth
Chyuan Lien Enterprise Co Ltd saw the strongest company growth in 2025. The player leads bread overall, thanks to its strength in leavened packaged bread with its private label PX Mart brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Taiwan?
- Which are the leading brands in Baked Goods in Taiwan?
- How are products distributed in Baked Goods in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Taiwan - Category analysis
KEY DATA FINDINGS
Sales of baked goods remain positive, thanks to strong baseline demand
Diversified innovation and a focus on nutrition focus support sales
Artisanal players benefit from omnichannel strategies of social media marketing and pop-up stores
Innovative strategies embrace unique flavours offered and cross-industry collaborations
Global flavours to delight local consumers, with international brands expanding in Taiwan
Rise of gluten-free bakery culture in Taiwan
Independent bakeries stand out in Taiwan, supporting strength of artisanal
Private label PX Mart sees strongest growth
Food/drink/tobacco specialists lead due to popularity of small independent bakeries
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
Staple Foods in Taiwan - Industry Overview
Stable demand for staple foods supports a positive performance
KEY DATA FINDINGS
Post-pandemic foodservice-retail split shaped by evolving consumer preferences and targeted on-trade offerings
Specialised occasion consumption, social media marketing, and health and wellness trends drive sales
Manufacturers offer a growing range of smaller pack sizes
Ongoing flat-positive volume growth supported by baseline demand, while a focus on locality will continue
Innovations to focus on new flavours, cross-category collaborations, and healthier options
Retail e-commerce to develop further in line with online marketing strategies
Staple foods is an overall fragmented category, with strong competitive innovation
Calbee Taipei Co benefits from success of Frugra brand in breakfast cereals
Distribution channels adapt to meet evolving consumer demands
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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