PROSPECTS AND OPPORTUNITIES
Innovative strategies embrace unique flavours and cross-industry collaborations
Competition in baked goods in Taiwan is expected to continue to intensify as consumers increasingly seek unique flavours and new experiences. Brand owners are responding by introducing innovative products and incorporating local ingredients, such as tea-infused flavours and tropical fruits like lychee, mango and passion fruit, to create distinctive offerings.
Global flavours to delight local consumers as international brands expand in Taiwan
Renowned international brands are aggressively expanding in Taiwan, seeking to capture the attention of a diverse and discerning consumer base. The owners of these brands are opening new stores across Taiwan and featuring guest chefs to launch exclusive, limited-time products that cater to local tastes and preferences.
Rise of free from gluten desserts in Taiwan
Free from gluten desserts are anticipated to gain significant popularity as consumer preferences shift towards healthier options. In response to this trend, traditional Taiwanese brands like Jiu Zhen Nan Bakery are offering innovating with the introduction of products like 100% Taiwanese Penglai Rice and Basque cheesecake.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Taiwan?
- Which are the leading brands in Baked Goods in Taiwan?
- How are products distributed in Baked Goods in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Taiwan - Category analysis
KEY DATA FINDINGS
Innovation and steady demand for baked goods in Taiwan
Promoting independent bakeries through pop-up events
Supermarkets employ strategies to boost consumer traffic and sales
Innovative strategies embrace unique flavours and cross-industry collaborations
Global flavours to delight local consumers as international brands expand in Taiwan
Rise of free from gluten desserts in Taiwan
Staple Foods in Taiwan - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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