COMPETITIVE LANDSCAPE
Bimbo and Nestlé consolidate leadership through portfolio breadth, distribution strength and brand-driven innovation
Grupo Bimbo remains the leading bakery company in Peru, supported by an extensive portfolio that spans everyday breads, artisanal-style products, pastries and snacks. Its strong multichannel presence, particularly in supermarkets, convenience stores and neighbourhood grocers, enables consistent availability and visibility across the country.
Acquisitions, private label advances and emerging local players reshape competitive dynamics
Arcor de Perú SAC stands out as one of the most dynamic competitors in 2025 following the acquisition of Sayón, a respected local company known for its extensive range of panettone and packaged pastries. Private label continues to gain momentum across modern retail, with Tottus emerging as a particularly strong competitor in the panettone segment through its widely adopted own-brand offering.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Peru?
- Which are the leading brands in Baked Goods in Peru?
- How are products distributed in Baked Goods in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Peru - Category analysis
KEY DATA FINDINGS
Rising demand for affordable indulgence and expanded availability supports resilient category performance
Bread retains its central role as everyday consumption and wider retail coverage reinforce category stability
Diversified formats and broader indulgence expand growth, supported by stronger channel execution
Packaged flatbread gains traction as convenience, versatility and culinary trends broaden its appeal
Health-driven reformulation and more nutritious offerings strengthen the role of better-for-you bakery options
Innovation, limited editions and premium concepts fuel experimentation and broaden consumption occasions
Bimbo and Nestlé consolidate leadership through portfolio breadth, distribution strength and brand-driven innovation
Acquisitions, private label advances and emerging local players reshape competitive dynamics
Traditional trade and artisan bakeries retain prominence but face intensifying pressure from modern retail
Discounters and convenience stores gain momentum as consumers seek accessible pricing and ready-to-eat formats
Staple Foods in Peru - Industry Overview
Cost sensitivity, evolving health priorities and expanding private label offerings shape overall market performance
KEY DATA FINDINGS
Affordability pressures reinforce the dominance of value-led formats and private label alternatives
Health redefinition accelerates demand for simpler, less processed and functionally oriented offerings
Indulgence constrained by rising input costs reshapes portfolios in baked goods and sweetened cereals
Moderate future growth supported by stable pricing, category maturity and broader availability in modern retail
Competitive environment intensifies as leaders strengthen portfolios and private label reshapes value dynamics
Modern retail expansion, discounter momentum and improving e-commerce logistics reshape channel dynamics
Alicorp consolidates leadership through portfolio breadth, affordability strategies and strong distribution reach
Acquisitions, portfolio expansion and private label momentum reshape competitive dynamics
Traditional trade remains dominant but continues to cede ground to modern retail expansion
Discounters accelerate as the fastest-growing channel, reshaping value access and consumer migration patterns
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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