COMPETITIVE LANDSCAPE
Angel Bakery Ltd maintains overall lead in baked goods
Jerusalem-based Angel Bakery Ltd has remained the leading player in baked goods in value terms in 2025. It produces an extensive selection – particularly of packaged leavened bread and pastries – under the Angel brand, which has long been renowned for its superior quality standards and reasonable price positioning.
Soglowek Nahariya Ltd is the most dynamic performer in value growth terms
Soglowek Nahariya Ltd is expected to record the highest overall value growth within baked goods in 2025. While this is partly because its sales are still emerging from a low base, the trend towards busier lifestyles continues to strengthen appreciation for the convenience of its Soglowek frozen baked goods range.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Israel?
- Which are the leading brands in Baked Goods in Israel?
- How are products distributed in Baked Goods in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Israel - Category analysis
KEY DATA FINDINGS
Overall demand remains solid despite challenging trading conditions
Prices continue to rise across baked goods
Unpackaged pastries shows fastest growth in current value sales
Population growth and traditional consumption habits will continue to buoy sales
Health concerns set to exert a greater influence over consumer choices
Proposed US trade deal could drive up input costs
Angel Bakery Ltd maintains overall lead in baked goods
Soglowek Nahariya Ltd is the most dynamic performer in value growth terms
Discounters still the top distribution channel
Baked goods sales via e-commerce continue to rise
Staple Foods in Israel - Industry Overview
Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
Efficacy of import reform policy muted by Red Sea security crisis
Health and wellness trend continues to gain momentum
Foodservice volume sales rebound strongly
Outlook for staple foods is bright on the whole
Rising health-consciousness will remain a key driver of innovation
Osem Food Industries Ltd retains the overall lead in 2025
Sanlakol Ltd is the most dynamic player in terms of total value sales growth
Discounters remains the leading distribution channel
E-commerce gains the most ground of any channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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