COMPETITIVE LANDSCAPE
Goodman Fielder retains lead despite share drop
Goodman Fielder is set to maintain its position as the market leader in baked goods in Australia in 2025. However, the company is expected to experience a slight decline in its value share with its mainstream bread products, under the Wonder White and Helga’s label, underperforming in the market.
Private label brands leveraging price advantage as consumers seek value
As a result, all of the major private label brands, Aldi, Coles and Woolworths, are set to experience an increase in their share of the market. Aldi is benefiting from more consumers shopping at its discounter stores in the last few years to save money.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Australia?
- Which are the leading brands in Baked Goods in Australia?
- How are products distributed in Baked Goods in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Australia - Category analysis
KEY DATA FINDINGS
Private label benefits from consumer price-sensitivity
Price driving growth amidst strong demand for baked goods
Cakes taps into enduring demand for indulgence
Consistent demand for baked goods with category maturity being very high
Functional claims becoming a category standard as consumers demand better-for-you options
Artisanal baked goods manufacturers to face more pressure from packaged brands
Goodman Fielder retains lead despite share drop
Private label brands leveraging price advantage as consumers seek value
Minimal development in channels of distribution
E-commerce growth
Staple Foods in Australia - Industry Overview
Private label benefits from rising price-sensitivity
KEY DATA FINDINGS
Economic conditions continue to weigh on consumers’ minds
Changing consumption habits
Essential status to provide resilience
Changing lifestyles and behaviours
Targeting budget conscious consumers
Retailers lead the market
Private label dynamism
Supermarkets is the dominant channel
Supermarkets is the dominant channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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