COMPETITIVE LANDSCAPE
Competitive landscape remains highly fragmented
The competitive environment in baked goods in Kazakhstan is defined by high levels of fragmentation, with sales split between a very high number of industrial-scale commercial bakeries located throughout the country. As a result, each region of Kazakhstan’s vast territory has its own brands and the leading names in baked goods tend to change from one region to another.
KDV Group OOO offers an attractive balance of price and quality
KDV Group OOO was the most dynamic company overall in baked goods in 2025. The company achieved success through the expansion of its brand portfolio to offer a diverse product range.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Kazakhstan?
- Which are the leading brands in Baked Goods in Kazakhstan?
- How are products distributed in Baked Goods in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Kazakhstan - Category analysis
KEY DATA FINDINGS
Rising demand for healthier options
Growing focus on wellness and functional nutrition
Consumers increasingly consume small, sweet snacks between meals
Growing urban population supports future expansion
Evolving consumer bread preferences
Rising sustainability concerns
Competitive landscape remains highly fragmented
KDV Group OOO offers an attractive balance of price and quality
Grocery retailers partner with local bakeries to offer items tailored to national preferences
Rapid e-commerce expansion
Staple Foods in Kazakhstan - Industry Overview
Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
Health trend and price influence consumers’ purchasing decisions
Rising competition and innovation
Population growth and inflation support further growth
Opportunities in processed vegetables
Expansion of domestic breakfast cereals production
Mareven Food Central leads a fragmented market
Affordable and reliable private label continues to gain share
Widespread presence and broad product assortment of grocery retailers
Growing influence of e-commerce and omnichannel strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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