COMPETITIVE LANDSCAPE
Brotmeister Nonash ZAO retains the overall lead in baked goods
Artisanal producers have continued to account for the largest share of baked goods current value sales in 2025 by virtue of their dominance in unpackaged leavened bread and unpackaged flat bread. Brotmeister Nonash ZAO meanwhile has remained the top branded manufacturer.
Zoir ChP is the most dynamic company in value growth terms
Zoir ChP is projected to record the highest overall value growth rate within baked goods in 2025. The company’s packaged flat bread brand Lepyoshka continues to gain popularity among Uzbekistanis thanks to its competitive price-quality proposition and improvements in distribution coverage.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Uzbekistan?
- Which are the leading brands in Baked Goods in Uzbekistan?
- How are products distributed in Baked Goods in Uzbekistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uzbekistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Uzbekistan - Category analysis
KEY DATA FINDINGS
Overall demand remains solid despite continued price hikes
Unpackaged leavened bread and unpackaged flat bread are the best performers
Packaged bread, cakes and pastries continue to gain popularity
Stable growth in retail volume and current value sales projected
Health concerns will continue to have limited influence in purchasing decisions
Increased domestic wheat and flour production should support greater price stability
Brotmeister Nonash ZAO retains the overall lead in baked goods
Zoir ChP is the most dynamic company in value growth terms
Baked goods distribution still heavily concentrated in small local grocers
E-commerce is the most dynamic channel in 2025
Staple Foods in Uzbekistan - Industry Overview
Staple foods continues to perform positively in 2025
KEY DATA FINDINGS
Multiple factors help to mitigate upward pressure on unit prices
Increasing desire for convenience is a key demand driver in several categories
Staple foods retains solid prospects for further growth
Health concerns will gradually gain influence over purchasing decisions
Brotmeister Nonash ZAO remains the overall leader in staple foods
Braibanti Technology OOO is the most dynamic company in value growth terms
Small local grocers channel continues to dominate staple foods distribution
E-commerce channel records the fastest growth in value sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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