PROSPECTS AND OPPORTUNITIES
Indulgence likely to remain an important trend on the lips of French consumers
Pastries is expected to remain the focus of the majority of innovation within baked goods over the forecast period with there still seen to be opportunities for growth and development, unlike some more mature categories such as unpackaged leavened bread. French brands such as St Michel and Ker Cadelac released a variety of new products in 2024 and they have been dynamic in their efforts to drive the category forwards.
Burger buns proving popular but regulations on salt content present new challenges for manufacturers
Much of the innovation in baked goods has been focused on the reformulation of brands and additions to existing ranges. Sandwich and speciality bread products are expected to be a focus of new launches and innovation over the forecast period.
Nutella could help revive interest in frozen baked goods
Sales of frozen baked goods have continued to decline in retail volume terms in 2024 with these products suffering from an unhealthy image and the inconvenience of having to prepare them before serving. Nonetheless, despite the declining interest in frozen baked goods the category has continued to benefit from new product development in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in France?
- Which are the leading brands in Baked Goods in France?
- How are products distributed in Baked Goods in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in France - Category analysis
KEY DATA FINDINGS
Cakes and pastries continue to post growth in 2024 despite prevailing economic pressures
Bread remains a key staple in the French diet but preferences are changing
Local bakeries retain their important position in the lives of French consumers
Indulgence likely to remain an important trend on the lips of French consumers
Burger buns proving popular but regulations on salt content present new challenges for manufacturers
Nutella could help revive interest in frozen baked goods
Staple Foods in France - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Baked Goods research and analysis database.
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