COMPETITIVE LANDSCAPE
Veyseloglu leads baked goods, while artisanal products dominate value sales
Veyseloglu Shirketler Grupu is the largest individual player in baked goods in Azerbaijan. The company produces well-known brands such as Eti, Choco-Pie, Russky Biskvit and Minikeksy across packaged cakes and packaged pastries.
RKK Trade OOO taps into consumer preference for affordable, yet high-quality offerings
RKK Trade OOO is expected to be the most dynamic performer within baked goods in 2025. The company’s success is driven by its packaged cakes, producing well-known brands such as Baker House, Kovis, and Funny Bunny.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Azerbaijan?
- Which are the leading brands in Baked Goods in Azerbaijan?
- How are products distributed in Baked Goods in Azerbaijan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Azerbaijan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Azerbaijan - Category analysis
KEY DATA FINDINGS
Baked goods maintains strong growth momentum
Baked goods benefits from daily consumption and rising number of fresh offerings
Pastries leads growth
Daily consumption habits and increased number of in-store bakeries will sustain growth
Rising interest in functional and sustainable offerings
E-commerce will be key growth driver for baked goods
Veyseloglu leads baked goods, while artisanal products dominate value sales
RKK Trade OOO taps into consumer preference for affordable, yet high-quality offerings
Small local grocers continues to lose share to supermarkets
Online retail strengthens from low base
Staple Foods in Azerbaijan - Industry Overview
Staple foods remains resilient amid inflationary pressures
KEY DATA FINDINGS
Convenience and expansion of modern retail drives expansion
Economic pressures support demand for affordably-priced staples
Urban consumers drive demand for health-focused offerings
Ongoing urbanisation and steady demand will support growth
Price sensitivity will remain high
Health and sustainability trends will begin to shape consumer preferences
Viciunai Group maintains leadership
Kerevitas MMC and RKK Trade OOO lead growth
Private label enhances competition in staple foods
Modern retail gains ground as small local grocers lose share
E-commerce shows strong potential, but structural barriers remain
Development of omnichannel strategies continue apace
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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