PROSPECTS AND OPPORTUNITIES
Artisanal and unpackaged products to lead future growth
The baked goods category is anticipated to maintain steady growth over the forecast period, with bread continuing to dominate as an essential accompaniment to Moroccan meals. Artisanal and unpackaged products are expected to be the primary drivers of growth due to their competitive pricing and widespread availability across diverse retail channels, including local bakeries, patisseries, and the catering services of hypermarkets and supermarkets.
Rising costs likely to shape dynamics
Average unit prices of baked goods are forecast to exhibit an upward trajectory, influenced by the sustained rise in raw material costs, including grain commodities, and other production expenses such as energy, transportation, and labour. With local grain production projected to decline further due to ongoing climatic challenges and drought conditions, Morocco is expected to remain heavily reliant on imports, leaving the market vulnerable to fluctuations in global prices.
Home baking trends pose challenges to packaged goods
The anticipated increase in the cost of raw ingredients, coupled with persistent economic pressures, is likely to encourage more consumers to adopt cost-saving measures such as home baking. This trend is expected to hinder the growth of both packaged and artisanal baked goods, as consumers shift their consumption habits towards home-made alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Morocco?
- Which are the leading brands in Baked Goods in Morocco?
- How are products distributed in Baked Goods in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Morocco - Category analysis
KEY DATA FINDINGS
Challenging agricultural conditions drive price sensitivity among consumers
Economic constraints fuel a resurgence in home baking
Artisanal bakeries and in-store outlets bolster growth
Artisanal and unpackaged products to lead future growth
Rising costs likely to shape dynamics
Home baking trends pose challenges to packaged goods
Staple Foods in Morocco - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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