COMPETITIVE LANDSCAPE
Edita Food Industries maintains its leadership through strategic pricing and portfolio expansion
Edita Food Industries remained the leading company in baked goods in Egypt in 2025, although it experienced a slight erosion of share during the year. The company sustained its long-standing lead in pastries and cakes through the continued strength of its flagship brands, Hohos, Twinkies and Molto, supported by a focused strategy of pricing optimisation and portfolio enhancement.
Arabian Food Industry Co (Domty) records a strong performance amid bold expansion into bakery
Arabian Food Industry Co (Domty) was the most dynamic company overall in 2025. Domty, a leading Egyptian food and beverage manufacturer, has recently expanded its operations into the bakery category with an extensive range of new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Egypt?
- Which are the leading brands in Baked Goods in Egypt?
- How are products distributed in Baked Goods in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Egypt - Category analysis
KEY DATA FINDINGS
Value growth for baked goods in Egypt is driven by rising prices and ongoing innovation
Rising input costs and inflation propel price growth for baked goods in Egypt
Unpackaged flatbread drives growth amid subsidy stability in 2025
Population growth, urbanisation and industry expansion are set to drive growth in baked goods
There is set to be rising demand for functional and nutrient-rich baked goods
Innovation is set to focus on specialised diets and free-from baked goods
Edita Food Industries maintains its leadership through strategic pricing and portfolio expansion
Arabian Food Industry Co (Domty) records a strong performance amid bold expansion into bakery
Small local grocers strengthens its lead in baked goods distribution due to neighbourhood accessibility
Retail e-commerce drives growth in baked goods through convenience and innovation
Staple Foods in Egypt - Industry Overview
Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
KEY DATA FINDINGS
Rising price points drive double-digit value growth in staple food in 2025
Economic pressures influence consumer behaviour in Egypt during 2025
Price sensitivity and strategic shopping redefine consumer behaviour in 2025
Rising demand will be driven by positive demographics and urbanisation
Affordable, budget-friendly options are set to drive growth in staple foods
An increasingly competitive landscape is expected to support growth in staple foods
Al Doha Co for Processing & Distribution extends its leadership in staple foods during 2025
Rich Food Industries leads growth through innovation and high-quality products
Small local grocers lead distribution through personalised service
Retail e-commerce records the strongest growth while discounters gain traction through competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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