In Vietnam, baked goods recorded strong value growth and slight volume sales growth s in 2025, supported by urbanisation, busy routines and consumption habits that keep packaged cakes, bread and pastries embedded in daily life. Bread was the most dynamic subcategory in value terms, while pastries also performed well as brands broadened savoury options and pushed flavour-led novelty to appeal to younger consumers. Prices remained broadly affordable and products were widely accessible across both

In the Philippines, baked goods recorded rising retail value and volume sales in 2025, with leavened bread retaining its position as the largest segment as brands reinforced everyday relevance through wide distribution and messaging around freshness and nutrition. Pastries delivered the fastest value growth, supported by expanding snacking occasions and a broad mix spanning local favourites and international-style formats that caters to different budgets. Government support helped underpin affor

Retail current value sales of baked goods in the UK are projected to increase over 2025, although this growth can largely be attributed to price inflation, rather than a rise in consumer demand. While global wheat prices began to stabilise, offering some relief to producers of staple bakery items, such as in the major category of bread, baked goods as a whole continued to grapple with inflationary pressures. Sweet baked goods were particularly affected, as a global shortage of cocoa drove up inp

Moderate current value growth for baked goods in Japan in 2025 reflected ongoing food inflation and increasing global supply uncertainties. Private labels are gaining traction not only for their affordability but also for their expanding and increasingly high-quality product ranges. Alongside this, health priorities are evolving, with the health and beauty specialist channel gaining share. Despite high grain prices easing, the cost of sugar and cocoa has risen sharply, with cocoa prices expected

With inflationary pressures still elevated, baked goods in Uzbekistan is poised to register an improved performance in current value growth terms in 2025. Retail volume growth meanwhile is projected to fall below that recorded the previous year, partly because of sustained price hikes but also due to the maturity of a number of core categories. Nonetheless, demand has remained resilient on the whole thanks to favourable demographic trends and the strength of traditional consumption habits. Moreo

Sales of baked goods are seeing stable value growth in Bosnia and Herzegovina in 2025, at the same rate as the previous year, while volume sales have slowed down slightly whilst still remaining positive. This indicates that value sales are being supported by inflation which has driven up prices.

Economic pressures have reshaped consumer choices in baked goods with smaller formats and packaged versions gaining appeal as consumers spend more time cooking at home. Turkish consumers favour convenient and affordable at-home alternatives as inflation remains high. Discounters have attuned themselves to the weak consumer sentiment, providing attractive products that are more affordable and meet the desire for quality.

Retail sales of baked goods remain in a small negative slump in both value and volume terms in Canada in 2025. While inflationary pressures are easing, prices remain high in many cases and consumers continue to display a degree of price sensitivity. Therefore, in line with the overall category of staple foods, baked goods has not yet rebounded to stronger sales.

Sales of baked goods have rebounded into a more positive performance in Colombia in 2025, in both value and volume terms, in an improvement to the slumps in sales seen last year. In baked goods, this is attributed to consumers’ recovering purchasing power.

Baked goods in Peru continued to advance in 2025 despite persistent economic fragility and evolving spending patterns, with the category benefitting from strong habitual consumption and a gradual recovery in purchasing power. Bread remains a core staple in the Peruvian diet, sustaining demand even as households remain highly price sensitive and continue to prioritise essential foods over discretionary items. Within this context, unpackaged leavened bread preserved its central role due to widespr

The limited growth in baked goods partly reflects overall maturity and the rising share of private label over 2025. Discount chain Willys is performing well in baked goods and attracting more customers through competitive prices. Swedes are drawn to baked products produced locally, giving artisanal producers a strong position.

In 2025, baked goods in Egypt recorded strong value growth, primarily due to rising prices influenced by inflation and increased production costs, rather than a rise in consumption. Bread, especially unpackaged flatbread, remained a key category because of its cultural significance and the stability of subsidised prices, which helped sustain consumption levels. In response to economic challenges, manufacturers innovated by introducing both budget-friendly and premium products to keep consumers e

Current value growth for baked goods in Uruguay in 2025 is expected to be well down on 2024. The drop is partly explained by the easing of pricing pressures amidst a more stable inflationary environment. However, it also reflects the fact that retail volume sales have continued to contract, and at a steeper rate than in the previous two years. This declining trend is mainly attributable to falling consumption of unpackaged leavened bread, the dominant product type.

Value sales of baked goods increased in 2025, supported by a combination of traditional consumption habits and growing interest in healthier and more functional bakery products. Norwegian consumers continued to purchase everyday staples such as bread and sweet buns, but evolving lifestyle priorities stimulated additional demand for products perceived as more premium, artisanal or nutritionally beneficial. Bakers and retailers expanded their ranges with products containing whole grains, seeds and

Retail value sales of baked goods rose steadily in 2025, supported by rising prices and increased demand for premium lines, including frozen baked goods and healthier breads. Consumers rely on artisanal producers, although modern retailers are flexing their muscle with the expansion of in-store bakeries and private label development.

Baked goods is enjoying steady growth with affordable premium lines attracting consumers who are keen to indulge. Inflation still had a major impact on input costs and retail prices, but a recovery seems underway on the supply side.

Value sales of baked goods increased in 2025 despite a slight decline in volume sales. The category’s performance was primarily driven by rising cereal and production costs, including an increase in the national minimum wage, which pushed manufacturers to adjust prices. Consumers, facing higher food costs overall, have become more deliberate in managing household budgets and more selective in their purchases, prioritising essentials and higher-quality options over quantity.

Value sales of baked goods in Poland increased in 2025, supported by a mix of inflationary price rises, enduring consumption habits and the expanding appeal of convenient formats. Poland remains one of Europe’s leading wheat producers, and baked products continue to occupy a central place in local diets, both for their cultural significance and daily practicality. Bread – particularly leavened varieties – retains a symbolic and functional importance across Polish households, while pastries and s

Unpackaged flat bread (tortillas) continues to drive sales in baked goods. Tortillerías and panaderías, along with small local grocers, continue to be the main retail channels Overall the forecast period, there will be increasing focus on baked goods with a healthier positioning. Companies will also look to be more sustainable.

In the United Arab Emirates, baked goods is recording rising value sales in 2025, driven by robust tourism, a diverse multicultural population and a shift back to in-store bakeries as home baking declines. Demand is increasingly oriented towards artisanal and gourmet bread, with consumers seeking authentic, fresh and more flavourful options that offer a premium, restaurant-style experience in everyday meals. Health consciousness is reshaping product development, boosting interest in multigrain a

In 2025, value sales of baked goods in Finland experienced a decline due to increasing health consciousness and rising prices. As a result, consumers began to limit their consumption and explore alternatives like snack bars and high-protein dairy products. However, certain products, such as oat bread, benefited from the demand for healthier options. Cakes, on the other hand, contributed to value growth thanks to indulgent and innovative offerings that emphasised convenience, seasonal flavours, a

Baked goods witnessed an improved performance in volume terms, as the lower VAT in 2025 suppressed retail prices of freshly baked goods. Consumers were attracted by value propositions from brands and private label. Moving forward, value growth is expected to gain pace as premiumisation is embraced by manufacturers and retailers alike.

New Zealand’s baked goods category continued to evolve in 2025 as shoppers balanced rising cost-of-living pressures with a heightened focus on wellness, cleaner ingredient lists and the desire for products that feel both convenient and nutritionally purposeful. Consumers showed a clear preference for products that offered simplicity and health-aligned value, favouring items positioned as minimally processed, lower in sugar and carbohydrates, or formulated with functional benefits. This shift was

Baked goods in the local market saw significant growth in 2025 despite economic challenges. This was primarily driven by the strategic expansion of convenience store networks like Alfamart and Indomaret, which boosted accessibility and impulse purchases of packaged bread and pastries. On-demand delivery services (GoFood, GrabFood) further fuelled consumption, especially among urban consumers seeking quick meal solutions. Social media played a crucial role, repositioning baked goods as desirable