Sales of baked goods remained positive in Taiwan in 2025, with healthy value growth and stable volume growth. This overall performance was supported by rising raw material prices during the post-pandemic era, improvement and upgrades in consumer indices, and more delicacies and diversified innovation in baked goods, which have inevitably contributed to higher unit prices. Despite the increases in the cost of products, baked goods remain staple choices for daily breakfasts, ensuring a steady dem

Baked goods in Thailand recorded robust value sales growth in 2025, as higher living costs pushed consumers away from foodservice and towards affordable at-home and on-the-go options. Packaged bread and cakes benefited as practical substitutes for café and restaurant desserts, offering convenience with a lower spend per occasion. Pastries outperformed the wider category, supported by trend-led innovation and viral demand for products such as Shio Pan, which sustained engagement and lifted consum

Retail current value sales of baked goods in Morocco continued to rise moderately in 2025, supported by price rises, as there was a slight decrease in retail volume sales. Baked goods remained the key category, as bread is main type of staple food in Morocco. However, consumers adopted cost-saving measures, such as baking at home. This trend hindered the growth performance of both packaged and artisanal or unpackaged baked goods, as consumers shifted their consumption habits towards home-made al

Unpackaged leavened bread from small artisanal players continued to dominate baked goods and continued to be Tunisia’s most important staple. Within bread, also, there is a growing offerings of healthier offerings, such as with address grains or less sugar.

Retail current value sales of baked goods in Nigeria continued to rise dynamically in 2025, supported by still high, if slowing, inflationary pressure on prices, while retail volume sales rebounded after three years of decline. In 2024, the average unit price increased by over 100% due the depreciation of the local currency, leading to a sharp rise in input costs, such as for wheat flour, yeast and sugar, alongside rising fuel prices, which impacted production. In 2025, input costs were dampened

The baked goods market continued to grow in 2025, driven by bread’s role as a staple carbohydrate. Packaged flat bread showed the strongest value growth, while unpackaged leavened bread remained dominant. Artisanal producers - mainly represented by small independent bakeries - continued to claim the lion’s share of sales due to their dominance in unpackaged leavened bread, though they also account for the bulk of sales in cakes and pastries.

Packaged leavened bread continues to account for most volume sales, though unpackaged cakes gains the most value share in 2025, supported by demand for special occasions such as weddings. Small local grocers continue to drive distribution, as their convenient locations in local neighbourhoods supports value sales. Over the forecast period, rising health consciousness will shape product development.

Baked goods growth in 2025 was driven by the price stabilisation of bread and the integration of local flours, supported by government wheat price cuts and VAT removal on wheat substitutes. These measures sustained affordability, boosted bread consumption, and supported steady value and volume growth.

Baked goods in India experienced further retail volume and current value sales growth in 2025, in line with 2024, as consumers became more focused on health and nutrition. The main category, leavened bread, maintained its popularity, driven by its versatility as both a breakfast and evening snack option. Traditionally, white bread dominated, but on the back of growing health consciousness the extension of variants develops apace. Meanwhile, there was growing interest in indulgence products, lead

In Vietnam, baked goods recorded strong value growth and slight volume sales growth s in 2025, supported by urbanisation, busy routines and consumption habits that keep packaged cakes, bread and pastries embedded in daily life. Bread was the most dynamic subcategory in value terms, while pastries also performed well as brands broadened savoury options and pushed flavour-led novelty to appeal to younger consumers. Prices remained broadly affordable and products were widely accessible across both

In the Philippines, baked goods recorded rising retail value and volume sales in 2025, with leavened bread retaining its position as the largest segment as brands reinforced everyday relevance through wide distribution and messaging around freshness and nutrition. Pastries delivered the fastest value growth, supported by expanding snacking occasions and a broad mix spanning local favourites and international-style formats that caters to different budgets. Government support helped underpin affor

Retail current value sales of baked goods in the UK are projected to increase over 2025, although this growth can largely be attributed to price inflation, rather than a rise in consumer demand. While global wheat prices began to stabilise, offering some relief to producers of staple bakery items, such as in the major category of bread, baked goods as a whole continued to grapple with inflationary pressures. Sweet baked goods were particularly affected, as a global shortage of cocoa drove up inp

Moderate current value growth for baked goods in Japan in 2025 reflected ongoing food inflation and increasing global supply uncertainties. Private labels are gaining traction not only for their affordability but also for their expanding and increasingly high-quality product ranges. Alongside this, health priorities are evolving, with the health and beauty specialist channel gaining share. Despite high grain prices easing, the cost of sugar and cocoa has risen sharply, with cocoa prices expected

With inflationary pressures still elevated, baked goods in Uzbekistan is poised to register an improved performance in current value growth terms in 2025. Retail volume growth meanwhile is projected to fall below that recorded the previous year, partly because of sustained price hikes but also due to the maturity of a number of core categories. Nonetheless, demand has remained resilient on the whole thanks to favourable demographic trends and the strength of traditional consumption habits. Moreo

Sales of baked goods are seeing stable value growth in Bosnia and Herzegovina in 2025, at the same rate as the previous year, while volume sales have slowed down slightly whilst still remaining positive. This indicates that value sales are being supported by inflation which has driven up prices.

Economic pressures have reshaped consumer choices in baked goods with smaller formats and packaged versions gaining appeal as consumers spend more time cooking at home. Turkish consumers favour convenient and affordable at-home alternatives as inflation remains high. Discounters have attuned themselves to the weak consumer sentiment, providing attractive products that are more affordable and meet the desire for quality.

Retail sales of baked goods remain in a small negative slump in both value and volume terms in Canada in 2025. While inflationary pressures are easing, prices remain high in many cases and consumers continue to display a degree of price sensitivity. Therefore, in line with the overall category of staple foods, baked goods has not yet rebounded to stronger sales.

Sales of baked goods have rebounded into a more positive performance in Colombia in 2025, in both value and volume terms, in an improvement to the slumps in sales seen last year. In baked goods, this is attributed to consumers’ recovering purchasing power.

Baked goods in Peru continued to advance in 2025 despite persistent economic fragility and evolving spending patterns, with the category benefitting from strong habitual consumption and a gradual recovery in purchasing power. Bread remains a core staple in the Peruvian diet, sustaining demand even as households remain highly price sensitive and continue to prioritise essential foods over discretionary items. Within this context, unpackaged leavened bread preserved its central role due to widespr

The limited growth in baked goods partly reflects overall maturity and the rising share of private label over 2025. Discount chain Willys is performing well in baked goods and attracting more customers through competitive prices. Swedes are drawn to baked products produced locally, giving artisanal producers a strong position.

In 2025, baked goods in Egypt recorded strong value growth, primarily due to rising prices influenced by inflation and increased production costs, rather than a rise in consumption. Bread, especially unpackaged flatbread, remained a key category because of its cultural significance and the stability of subsidised prices, which helped sustain consumption levels. In response to economic challenges, manufacturers innovated by introducing both budget-friendly and premium products to keep consumers e

Current value growth for baked goods in Uruguay in 2025 is expected to be well down on 2024. The drop is partly explained by the easing of pricing pressures amidst a more stable inflationary environment. However, it also reflects the fact that retail volume sales have continued to contract, and at a steeper rate than in the previous two years. This declining trend is mainly attributable to falling consumption of unpackaged leavened bread, the dominant product type.

Value sales of baked goods increased in 2025, supported by a combination of traditional consumption habits and growing interest in healthier and more functional bakery products. Norwegian consumers continued to purchase everyday staples such as bread and sweet buns, but evolving lifestyle priorities stimulated additional demand for products perceived as more premium, artisanal or nutritionally beneficial. Bakers and retailers expanded their ranges with products containing whole grains, seeds and

Retail value sales of baked goods rose steadily in 2025, supported by rising prices and increased demand for premium lines, including frozen baked goods and healthier breads. Consumers rely on artisanal producers, although modern retailers are flexing their muscle with the expansion of in-store bakeries and private label development.