Despite maturity and the ongoing negative demographic trend, bottled water in Bosnia and Herzegovina sustains stable consumer demand in 2025 as consumers shift toward better-for-you soft drinks due to the rising influence of the health and wellness trend. This resilience supports moderate off-trade retail volume growth in the year.

The shift from carbonates to healthier soft drinks, influenced by the health and wellness trend, continues to drive growth of juice in Bosnia and Herzegovina in 2025. Reconstituted 100% juice is gaining traction, and will continue its upward trajectory over the forecast period as consumers increasingly demand higher fruit content and lower sugar options.

Soft drinks is recording moderate retail volume growth in Bosnia and Herzegovina in 2025, supported by stable consumer demand despite lingering inflation and ongoing price increases that have significantly shaken consumer confidence. The on-trade recovery is now complete, with sales surpassing pre-pandemic levels. However, negative demographic trends continue to limit the category’s overall growth potential in 2025, a challenge that is expected to intensify over the forecast period, resulting in

Carbonates is experiencing minimal volume growth in 2025 due to concerns over sugar content. Consumers are moving away from regular carbonates toward reduced sugar variants and alternative beverages. The health and wellness will continue to discourage consumers from purchasing regular carbonates over the forecast period; therefore, carbonates manufacturers will need to focus on novel flavours and branding initiatives to maintain the category’s relevance.

In 2025, RTD coffee in Bosnia and Herzegovina continues to see solid consumer demand, fuelled by the increasing importance of convenience, impulse purchases, and on-the-go consumption habits. However, high price points continue to place many RTD coffee products beyond the reach of a large portion of consumers.

The growing prominence of regular exercise sustains demand for sports drinks in Bosnia and Herzegovina in 2025. The alignment of sports drinks with active lifestyles continues to secure its position as a staple among health-conscious and physically active demographics. Despite demographic decline, social media has significantly contributed to attracting new consumers who integrate sports drinks into their active routines.

Energy drinks remain the preferred beverages among younger generations, partygoers, and socialisers in Bosnia and Herzegovina. The category benefits from broad product availability across all price points, from premium to economy, as well as the introduction of new brands that help maintain consumer interest. In addition, the ongoing health and wellness trend is driving strong retail volume growth for reduced sugar varieties.

In 2025, RTD tea in Bosnia and Herzegovina continues to benefit from consumer trends prioritising convenience and increased on-the-go consumption. These shifts have helped RTD tea capture demand from those transitioning away from carbonates and juices, leveraging its perception as a healthier and more versatile option.

Consumer preferences within concentrates are shifting, with attention increasingly focused on powder concentrates, while liquid formats are gradually losing appeal. Powder concentrates are outperforming their liquid counterparts, maintaining their popularity among local consumers due to their perceived health benefits. In addition, there is rising demand for health-oriented and natural concentrates, driven by increasing consumer demand for cleaner, more natural products.

Sales of baked goods are seeing a stable performance in Bosnia and Herzegovina in 2025, with stronger value growth and low volume growth, reflecting the fact that prices remain high.

Sales of processed fruit and vegetables are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

Sales of rice, pasta and noodles a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

Coffee is recording solid value growth in Bosnia and Herzegovina in 2025, driven by premiumisation, the expanding fresh ground coffee pods category, and rising out-of-home consumption. Despite economic pressures, demand remains resilient, supported by strong brand activity and growing interest among younger consumers.

In 2025, other hot drinks is experiencing strong value growth, supported by solid consumer demand and innovation. Chocolate-based flavoured powder drinks remains the only active category, underscoring the importance of catering to the tastes of the younger demographic. Going forward, the health and wellness trend is expected to drive innovations, such as functional and low/no sugar drinks, which are currently not present in Bosnia and Herzegovina.

Stable consumer demand and the effects of persistent inflation, reflected in ongoing moderate price increases, are expected to drive solid retail value growth of hot drinks in Bosnia and Herzegovina in 2025. The on-trade recovery is now complete, with sales surpassing pre-pandemic levels. However, negative demographic trends continue to constrain hot drinks’ overall growth potential in 2025, a challenge that is likely to intensify over the forecast period, leading to more limited expansion acros

Tea continues to grow steadily in Bosnia and Herzegovina in 2025, supported by the health and wellness trend and rising consumer demand. Black tea remains the most popular and best performing category, while green teas and herbal/fruit teas benefit from their perceived health advantages. Going forward, overall market growth will remain limited due to negative demographic trends.

Sales of baked goods are seeing stable value growth in Bosnia and Herzegovina in 2025, at the same rate as the previous year, while volume sales have slowed down slightly whilst still remaining positive. This indicates that value sales are being supported by inflation which has driven up prices.

Sales of processed meat, seafood, and alternatives to meat are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low.

Categories across staple foods are generally seeing a similar performance in Bosnia and Herzegovina in 2025, due to the essential nature of these products. While price-sensitive behaviours are noted among consumers, baseline demand is generally supporting low-positive volume growth, despite still-high prices which are boosting value growth.

Price increases continue to drive value growth in 2025, while volume sales stagnate. The largest category, chocolate spreads, is declining due to maturity and health concerns. While there is dynamism within nut and seed based spreads, the consumer base for these products remains low. However, with rising demand for sweet spreads with a healthier positioning and as new players enter the market, there is potential for future growth among higher-income health-conscious consumers.

Sauces, dips, and condiments is seeing moderate growth in 2025, with value sales primarily driven by rising prices rather than an increase in consumption. Salad dressings is, however, an area of growth, benefiting from consumer demand for healthier and more convenient food options such as salads. Podravka doo, led by its Vegeta brand, remains the market leader, supported by traditional products like ajvar and an expanded range of seasonings and herb pastes.

Bosnia and Herzegovina’s edible oils market is shaped by inflation and rising costs in 2025. Affordable sunflower oil continues to dominate, while premium varieties remain niche due to their high prices. Going forward, consumers are expected to trade down due to cost-of-living pressures, choosing vegetable oil blends or fixed-price options.

Value growth of cooking ingredients and meals in Bosnia and Herzegovina in 2025 was mostly driven by continued high inflation. Many food item sales stagnated or even fell in volume terms. Higher-quality products sold at a premium price were more significantly affected, while others such as cheaper edible oil alternatives have shown steady growth as consumers sought budget options. Despite a pessimistic outlook in the market, consumers welcome innovation and new flavours, supporting growth of for

Price hikes and maturity of the key category, dry soup, impact the performance of meals and soups in 2025. Prepared salads, which offer both convenience and healthier options, is one area of growth in the year as consumers are increasingly seeking products with natural ingredients and a higher vegetable or protein content.