While dynamic categories like black tea are expected to continue performing strongly, the maturity of more robust segments such as other fruit/herbal tea will likely result in moderate overall growth for the tea. Both off-trade retail volume and rsp value are forecasted to expand at a steady but limited pace.
Green tea is anticipated to achieve the fastest growth rates in consumer demand, off-trade retail volume, and rsp value over the forecast period. This growth will be propelled by the continued influence of health and wellness trends, with manufacturers focusing on enhancing the palatability of green tea through flavour enrichment and innovative combinations.
Loose black tea is set to remain the second-fastest growing tea category over the forecast period, thanks to its enduring popularity among local consumers, despite ongoing demographic challenges. Tea bags featuring black tea are also expected to perform steadily, underscoring the consistent appeal of this traditional beverage.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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