COMPETITIVE LANDSCAPE
Plantago’s natural teas are highly regarded
Plantago doo remains the leading tea company in Bosnia and Herzegovina in 2025, driven by the strength of its Plantago brand across herbal/fruit tea, green tea, and black tea. The brand holds the largest market share in the herbal/fruit tea category and is highly regarded for its all-natural teas (potpuno prirodan caj), made from medicinal herbs and forest fruits, with no added aromas or colours.
Jan Spider’s dynamic growth driven by the strong performance of Naturavita
Jan Spider doo, meanwhile, is the most dynamic company in tea overall in 2025 due to the strong performance of its Naturavita brand (formerly Cedevita) in other fruit/herbal tea, green tea and black tea.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Tea in Bosnia and Herzegovina?
- What are the traditional preferences in Tea in Bosnia and Herzegovina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Bosnia and Herzegovina?
- Which are the leading brands in Tea in Bosnia and Herzegovina?
- How are products distributed in Tea in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Stable demand
Tea’s steady presence in a coffee-dominated culture
Black tea remains the cornerstone of local tea culture
Demographic challenge remains an obstacle
Cajana Tea Lab: a new concept
EU support to ensure quality and hygiene standards are met
Plantago’s natural teas are highly regarded
Jan Spider’s dynamic growth driven by the strong performance of Naturavita
Convenient small local grocers lead tea sales
Dynamic vending, albeit from a very low base
Hot Drinks in Bosnia and Herzegovina - Industry Overview
Demographic trends continue to constrain growth potential
KEY DATA FINDINGS
Rising prices force consumers to trade down
Health and wellness and convenience trends influence purchasing decisions
Foodservice for drinks that cannot be easily prepared at home
Impact of maturity and declining population
Competitive landscape to remain stable, with niche categories attracting new entrants
Retail e-commerce to remain the fastest growing distribution channel
Atlantic Grand leads with a strong brand portfolio
Mondelez International benefits from the strong performance of Milka Choco Drink
Supermarkets strengthen their leadership in hot drinks distribution
Retail e-commerce sees dynamic growth, while vending remains limited
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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