PROSPECTS AND OPPORTUNITIES
Moderate growth ahead for a mature market
While dynamic categories like black tea are expected to continue performing strongly, the maturity of more robust segments such as other fruit/herbal tea will likely result in moderate overall growth for the tea. Both off-trade retail volume and rsp value are forecasted to expand at a steady but limited pace.
Green tea's strong potential through flavour innovation and natural appeal
Green tea is anticipated to achieve the fastest growth rates in consumer demand, off-trade retail volume, and rsp value over the forecast period. This growth will be propelled by the continued influence of health and wellness trends, with manufacturers focusing on enhancing the palatability of green tea through flavour enrichment and innovative combinations.
Black tea's resilience and instant tea's decline
Loose black tea is set to remain the second-fastest growing tea category over the forecast period, thanks to its enduring popularity among local consumers, despite ongoing demographic challenges. Tea bags featuring black tea are also expected to perform steadily, underscoring the consistent appeal of this traditional beverage.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Tea in Bosnia and Herzegovina?
- What are the traditional preferences in Tea in Bosnia and Herzegovina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Bosnia and Herzegovina?
- Which are the leading brands in Tea in Bosnia and Herzegovina?
- How are products distributed in Tea in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Tea's steady presence in a coffee-dominated culture
Black tea's enduring popularity and rebound in foodservice consumption
Health and wellness trends boost green tea and herbal infusions
Moderate growth ahead for a mature market
Green tea's strong potential through flavour innovation and natural appeal
Black tea's resilience and instant tea's decline
Hot Drinks in Bosnia and Herzegovina - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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