PROSPECTS AND OPPORTUNITIES
The refreshing appeal of cold tea in the UK
In recent years, the UK has witnessed a shift towards ice/cold tea consumption occasions. One major motivation is convenience; RTD and cold brew tea options cater for busy lifestyles, offering quick and easy refreshment choices for consumers while they are working from home or socialising.
Driving volume growth through promotions amid economic uncertainty
In 2024, tea in the UK has been characterised by rising prices and increased promotional activity. Recent extreme weather conditions in India, especially in Assam, have significantly impacted tea production, resulting in a year-on-year reduction in output.
Wellness in a cup: The future growth of mood-boosting and functional teas
The successful growth of fruit/herbal tea in the UK is expected to continue over the forecast period, fuelled by rising consumer interest in health and wellbeing. This will boost the demand for products that focus on need states and functional benefits – especially mood-boosting and sleep-supportive blends.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in United Kingdom?
- To what extent are health considerations impacting consumption of Tea in United Kingdom?
- What are the traditional preferences in Tea in United Kingdom? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in United Kingdom?
- Which are the leading brands in Tea in United Kingdom?
- How are products distributed in Tea in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the United Kingdom - Category analysis
KEY DATA FINDINGS
From tradition to innovation: The rise of fruit/herbal tea in the UK
Sustainability and ethical sourcing in focus
Yorkshire Tea is leading brand with innovative products and a focus on marketing
The refreshing appeal of cold tea in the UK
Driving volume growth through promotions amid economic uncertainty
Wellness in a cup: The future growth of mood-boosting and functional teas
Hot Drinks in the United Kingdom - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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