In recent years, the UK has witnessed a shift towards ice/cold tea consumption occasions. One major motivation is convenience; RTD and cold brew tea options cater for busy lifestyles, offering quick and easy refreshment choices for consumers while they are working from home or socialising.
In 2024, tea in the UK has been characterised by rising prices and increased promotional activity. Recent extreme weather conditions in India, especially in Assam, have significantly impacted tea production, resulting in a year-on-year reduction in output.
The successful growth of fruit/herbal tea in the UK is expected to continue over the forecast period, fuelled by rising consumer interest in health and wellbeing. This will boost the demand for products that focus on need states and functional benefits – especially mood-boosting and sleep-supportive blends.
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Understand the latest market trends and future growth opportunities for the Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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