COMPETITIVE LANDSCAPE
Yorkshire Tea retains the lead with ongoing investment in innovation
Yorkshire Tea from Bettys & Taylors Group Ltd has secured its position as the UK’s leading tea brand, blending heritage with bold innovation. The brand’s growth has been fuelled by a steady stream of new product launches, each designed to spark delight and nostalgia among British tea drinkers.
Premiumisation and cold tea a focus on market innovation
Premiumisation has been a defining theme across the competitive landscape. Brands like Birchall and Yorkshire Tea Gold offer affordable premium options, with tea leaves sourced from renowned, high-quality plantations and premium packaging designed to elevate the drinking experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in United Kingdom?
- To what extent are health considerations impacting consumption of Tea in United Kingdom?
- What are the traditional preferences in Tea in United Kingdom? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in United Kingdom?
- Which are the leading brands in Tea in United Kingdom?
- How are products distributed in Tea in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the United Kingdom - Category analysis
KEY DATA FINDINGS
Sales favour healthier and more indulgent tea offerings
The wellness wave is reshaping the UK tea market
Innovation rife in tea as players look to expand consumption occasions
Guilt-free indulgence and holistic wellness trends will reshape the tea market
Digital trends and personalisation helping to attract Gen Z to tea
Affordable sustainability set to drive growth in the UK tea market
Yorkshire Tea retains the lead with ongoing investment in innovation
Premiumisation and cold tea a focus on market innovation
Supermarkets and hypermarkets dominate sales while e-commerce makes inroads
Digital trends driving on-trade tea sales
Hot Drinks in the United Kingdom - Industry Overview
Rising prices and economic pressures continue to limit growth in hot drinks
KEY DATA FINDINGS
Volume sales stagnate as consumers continue to battle with cost-of-living pressures
Players focus on offering quality products to sustain demand
Consumers look for indulgence without a higher price tag
Expansion of the UK’s HFSS regulations set to push healthier options
The digital market opening up opportunities for hot drinks
Producers under mounting pressure to adopt more ethical practices
Nestlé retains the lead through constant innovation and new product development
Keurig and JDE Peets merger expected to shake up the coffee market
Hypermarkets and supermarkets continue to dominate sales in 2025
Foodservice demand shaping the retail market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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