PROSPECTS AND OPPORTUNITIES
Expanding the ecosystem of need states will help drive growth in tea
In the forecast period, fruit/herbal tea in the US is set to see a return to retail volume growth. Social and geopolitical trends continue to evolve what consumers seek in their purchasing habits.
Cost consciousness will add volatility to where tea is consumed
“Third places” such as cafés, where socialisation, relaxation, remote working, and studying have historically prospered, have struggled to recover in the US, even as life returns to a semblance of normality after the pandemic. Consumers, overwhelmed by time debt, are disinclined to spare their little time in public settings.
E-commerce strategy will be key to growth
With more than a third of retail volume sales of tea expected to be via retail e-commerce in 2024, engaging digital consumers across the entire online landscape is necessary. Driven by an increasingly online consumer base seeking all means of efficiency, direct-to-consumer and marketplace providers will continue to grow the share of retail sales of this distribution channel.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in USA?
- To what extent are health considerations impacting consumption of Tea in USA?
- What are the traditional preferences in Tea in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in USA?
- Which are the leading brands in Tea in USA?
- How are products distributed in Tea in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the US - Category analysis
KEY DATA FINDINGS
Lipton Teas & Infusions maintains its lead amidst shuffling
Innovation flourishes in tea
Supply chain braces for trade war
Expanding the ecosystem of need states will help drive growth in tea
Cost consciousness will add volatility to where tea is consumed
E-commerce strategy will be key to growth
Hot Drinks in the US - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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