COMPETITIVE LANDSCAPE
A greater focus on health by the leading player
Unilever United States Inc (Lipton Teas & Infusions) was the leading company in tea in the US in retail value terms in 2025. Lipton’s Tea & Infusions remained the largest tea manufacturer in the US amid years of organisational changes and rebrands.
Yogi Tea’s broad portfolio of organic and herbal offerings drives dynamic growth
Meanwhile, third-placed Yogi Tea Co (East West Tea Company) was the most dynamic company overall in tea in 2025. With its broad portfolio of, it has capitalised on a slew of wellness trends in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in USA?
- To what extent are health considerations impacting consumption of Tea in USA?
- What are the traditional preferences in Tea in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in USA?
- Which are the leading brands in Tea in USA?
- How are products distributed in Tea in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the US - Category analysis
KEY DATA FINDINGS
Health and wellness trend drives retail value and volume growth for tea
Growth continues, with consumers opting for the convenience of tea bags in black tea
Green tea sees dynamism thanks to demand for matcha among younger consumers
Value growth expected to continue as consumers seek functional teas
Use of technology expected across the supply chain
Uncertainty about import prices of tea moving forward
A greater focus on health by the leading player
Yogi Tea’s broad portfolio of organic and herbal offerings drives dynamic growth
Retail e-commerce leads as consumers look for value and convenience
Tea’s light weight and shelf stability ensure continued growth for retail e-commerce
Hot Drinks in the US - Industry Overview
Retail value sales maintain their rising trend, although volume sales decline
KEY DATA FINDINGS
Competition from outside of hot drinks and rising prices hamper volume growth
Premium functional tea and coffee still see growth opportunities
Increasing interest in health helps maintain the popularity of hot drinks
Climate crises and tariffs impact the prices of imported hot drinks
Value growth anticipated, but volume growth potential will be impacted by competition and price rises
Intentional consumption will offer opportunities for products offering benefits
Splitting of hot drinks and soft drinks businesses likely to be seen
Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
The surge in sales of instant coffee benefits the leader in this category, Nescafé
Retail e-commerce leads across categories
Nespresso is particularly successful with online sales
The foodservice offering is compelling
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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