PROSPECTS AND OPPORTUNITIES
Loose format to develop and grow in black tea
Overall, tea is projected to see positive, but steadily slowing, off-trade volume growth over the forecast period. Tea drinking is often seasonal in Bulgaria, which limits growth potential.
Locally sourced products to enjoy competitive advantages
Locally sourced products are becoming increasingly popular in Bulgaria. Such products are produced by major local manufacturers, but also for small regional artisanal brands like Botanical and Bilkocoop.
Higher-priced functional teas to gain traction
In the forecast period, tea is set to witness the development of higher-priced brands, covering standard to premium options. This expectation reflects changes in consumption habits, with some consumers moving away from teas that alleviate colds and minor diseases to include more sophisticated ones that can enhance moods and aid relaxation.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Bulgaria?
- To what extent are health considerations impacting consumption of Tea in Bulgaria?
- What are the traditional preferences in Tea in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Bulgaria?
- Which are the leading brands in Tea in Bulgaria?
- How are products distributed in Tea in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Bulgaria - Category analysis
KEY DATA FINDINGS
Bulgarian players leverage strong local herb production and a reputation for high-quality teas
Quality and price considerations see consumers lean to local over international brands
The on-trade channel remains underdeveloped
Loose format to develop and grow in black tea
Locally sourced products to enjoy competitive advantages
Higher-priced functional teas to gain traction
Hot Drinks in Bulgaria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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