COMPETITIVE LANDSCAPE
Bioprograma strengthens its lead thanks to widespread distribution and strong marketing campaigns
Bioprograma strengthened its leading position in the category in 2025 by effectively countering intensifying competition from both domestic and international retailers. Consumers demonstrate confidence in Bioprograma’s local heritage and well-established presence across various price categories.
Botanical vies for share by enhancing its portfolio and broadening distribution
Botanical EU EOOD advanced its portfolio by promoting organic and functional blends that integrate traditional Bulgarian herbs with superfoods. Enhanced retail coverage, including partnerships with a broader array of e-commerce partners and the adoption of social media campaigns, increased brand awareness and visibility, and rising health consciousness in Bulgaria supported the company's value share throughout the year.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Bulgaria?
- To what extent are health considerations impacting consumption of Tea in Bulgaria?
- What are the traditional preferences in Tea in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Bulgaria?
- Which are the leading brands in Tea in Bulgaria?
- How are products distributed in Tea in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Bulgaria - Category analysis
KEY DATA FINDINGS
Positive performance for tea in 2025, despite competing consumption trends
Tea enjoys growth across all metrics in 2025
Health and wellness trend boosts consumption of green tea in Bulgaria
Category growth predicted as health and wellness trends gather pace
Functionality set to remain a key driver of innovation
Sustainability will go hand-in-hand with premiumisation
Bioprograma strengthens its lead thanks to widespread distribution and strong marketing campaigns
Botanical vies for share by enhancing its portfolio and broadening distribution
Supermarkets continues to lead distribution in 2025
E-commerce continues its upward trajectory
Hot Drinks in Bulgaria - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
KEY INDUSTRY TRENDS
High inflation dampens purchasing power, leading local consumers to seek discounts and promotions
Demand for novel flavours and varieties increases
Functionality and wellness trends continue to shape innovation
Prices expected to continue rising, driving promotions and discounting
Premiumisation trend will continue, despite general price-sensitivity
Wellness trend and increased awareness will intensify demand for low-sugar formulations
Nestlé maintains its lead, despite fierce competition
Tchibo gains ground by focusing on multi-channel distribution
Supermarkets leads distribution thanks to wide assortment of hot drinks
E-commerce benefits from demand for convenience, availability, and value for money
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!