COMPETITIVE LANDSCAPE
Tata Global Beverages retains leadership of highly fragmented landscape
The competitive landscape of tea in Canada remained relatively fragmented in 2025 compared to coffee, with Tata Global Beverages Canada Inc, David’s Tea, and Lipton Teas & Infusions Canada leading the pack. Tata Global Beverages continued to lead overall through its traditional black tea bag brand, Tetley.
Tea players venture out of category for new growth areas
An increasing number of tea producers are broadening their horizons beyond traditional hot formats to capture new growth opportunities. Steeped Tea, leading loose black tea and once renowned for its direct selling model, has introduced powdered tea concentrates, leveraging its strong social media presence and e-commerce expertise.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Canada?
- To what extent are health considerations impacting consumption of Tea in Canada?
- What are the traditional preferences in Tea in Canada? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Canada?
- Which are the leading brands in Tea in Canada?
- How are products distributed in Tea in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Canada - Category analysis
KEY DATA FINDINGS
Mixed performance as tea continues to mature in Canada
Black tea continues to drive retail volume declines due to lack of innovation
Health and wellness trend continues to support dynamic fruit/herbal tea
Retail volumes to resume growth but challenges remain
Functional benefits and sustainability to be stronger growth areas
Addressing demand for customised experience and premiumisation can provide fuel for growth over the long term
Tata Global Beverages retains leadership of highly fragmented landscape
Tea players venture out of category for new growth areas
Tea specialists remain popular destination for premium options
E-commerce’s penetration of tea continues to rise
Hot Drinks in Canada - Industry Overview
Mixed performance for hot drinks in Canada
KEY DATA FINDINGS
Further volume declines driven by rising prices due to elevated input costs
Health and wellness trend influences purchasing decisions
Indulgence and luxury offer comfort in an unstable period
Canadians invest in at-home preparation for customisation and cost savings
Despite positive outlook, challenges will remain
Health and sustainability trends to support value growth
Coffee players retain overall lead of competitive landscape
Pockets of dynamic growth as players focus on health and premium options
Grocery retailers offer consumers convenience when purchasing hot drinks
E-commerce gains complement omnichannel strategies
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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