PROSPECTS AND OPPORTUNITIES
Players invest in health attributes to drive ongoing growth in herbal/fruit tea
Over the next five years, herbal/fruit tea will continue to drive solid retail value growth. Sales are expected to be driven by options that offer functional benefits, aligned with the rising demand for health-focused products.
Speciality tea shops will support the expansion of premium tea options
The premium segment of the Canadian tea market is expected to expand across the forecast period. As disposable incomes recover and consumer confidence increases, a renewed interest in high-quality, artisanal teas will be renewed.
Customised blends is set to be a rising trend across the forecast period
Across the forecast period, customisation is expected to become a rising trend within the Canadian tea market. As consumers increasingly seek products that cater to their tastes and health needs, tea brands may offer more opportunities for bespoke choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Canada?
- To what extent are health considerations impacting consumption of Tea in Canada?
- What are the traditional preferences in Tea in Canada? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Canada?
- Which are the leading brands in Tea in Canada?
- How are products distributed in Tea in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Canada - Category analysis
KEY DATA FINDINGS
The shift towards fruit/herbal tea aligns with the demand for functional ingredients
Inflation impacts premium tea consumption as consumers adapt their purchasing habits
Innovations in tea focus on formats and flavours to drive interest
Players invest in health attributes to drive ongoing growth in herbal/fruit tea
Speciality tea shops will support the expansion of premium tea options
Customised blends is set to be a rising trend across the forecast period
Hot Drinks in Canada - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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