COMPETITIVE LANDSCAPE
Boushaba Eurl maintains its over lead thanks to strength in green tea
Boushaba Eurl is the leading player in tea, with the player’s Chameau brand also in top brand place thanks to its strength in green tea. Boushaba Eurl is a historical importer and distributor of premium green tea in Algeria, established since 1960, thus this leadership is attributed to its long history in the Algerian tea market.
Sarl Levant Distribution Algérie benefits from the growing distribution of its Ahmad Tea brand
All players in tea are seeing healthy value growth in 2025, with Sarl Levant Distribution Algérie showing the slightly stronger trajectory. This is due to the success of Ahmad Tea brand, especially in black tea and in other fruit/herbal tea categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Algeria?
- To what extent are health considerations impacting consumption of Tea in Algeria?
- What are the traditional preferences in Tea in Algeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Algeria?
- Which are the leading brands in Tea in Algeria?
- How are products distributed in Tea in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Algeria - Category analysis
KEY DATA FINDINGS
Healthy value growth and stable volume growth for tea
Health and wellness trends continue to boost green tea’s positioning and appeal
Other fruit/herbal tea benefits from popularity of caffeine-free and functional teas
Tea will maintain positive sales over the forecast period, thanks to stable baseline demand and rising trends for health variants
Product innovation will be further enabled by technological advancements
Health and wellness trends will continue to support growth across tea
Boushaba Eurl maintains its over lead thanks to strength in green tea
Sarl Levant Distribution Algérie benefits from the growing distribution of its Ahmad Tea brand
Small local grocers maintains largest distribution channel share in tea
Retail e-commerce and hypermarkets see the strongest channel growth
Hot Drinks in Algeria - Industry Overview
Sustained growth in hot drinks, despite decreasing consumer income levels and the lingering impact of inflationary pressures
KEY DATA FINDINGS
Coffee remains the largest category in hot drinks, with maintained popularity
Tea sees the strongest sales, thanks to local tea-drinking culture and competitive activities in the category
Other hot drinks maintains stable growth, thanks to ongoing demand for chocolate-based flavoured powder drinks
Sales of hot drinks will maintain a positive and stable performance over the forecast period
Challenges to hot drinks include category maturity limiting opportunities and still-high prices limiting volume sales
Downtrading expected in a price-sensitive environment
Local distributor Eurl Facto maintains lead over global Nestlé
All companies see growth in hot drinks overall, with Sarl Levant Distribution Algérie showing the strongest gains from a low base
Small local grocers maintains distribution channel lead, while competition intensifies from modern grocery retailers
Hypermarkets is the distribution channel seeing the strongest growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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