Green tea is expected to maintain its strong momentum over the forecast period, continuing to outperform other tea categories. Its role as the national drink, integral to family gatherings and social hospitality, ensures its enduring popularity.
The complete reliance on tea imports is anticipated to keep unit prices on an upward trajectory, driven by fluctuations in global tea prices and the influence of exchange rates. These rising costs are expected to prompt many consumers to trade down to more affordable economy brands, reshaping purchasing patterns across income groups.
While green tea remains Morocco’s most favoured hot drink, the growing emphasis on health and wellness is expected to foster a gradual rise in demand for black tea and herbal or fruit tea. These teas align with shifting consumer preferences towards products perceived as healthier or offering specific functional benefits.
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Understand the latest market trends and future growth opportunities for the Tea industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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