PROSPECTS AND OPPORTUNITIES
Volume sales will decline further as black tea consumption wanes
There is no doubt that black tea will continue to lose ground over the forecast period due to its maturity in the Netherlands. Given that most tea consumed is black, the outlook for tea remains weak with retail volume sales suffering further decline.
Fruit/herbal tea will support category performance
Fruit/herbal tea faces a positive outlook in the upcoming period. Herbal tea is expected to see high growth as consumers become more interested in healthier teas and hot beverages.
Leading players will focus on development of herbal tea
Leading player Douwe Egberts Nederland BV, as well as its major challenger Ecotone, will continue to focus on investments in fruit/herbal tea and to some extent other tea. These players recognise the maturity of black tea, and the ongoing volume sales expected over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Netherlands?
- To what extent are health considerations impacting consumption of Tea in Netherlands?
- What are the traditional preferences in Tea in Netherlands? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Netherlands?
- Which are the leading brands in Tea in Netherlands?
- How are products distributed in Tea in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in the Netherlands - Category analysis
KEY DATA FINDINGS
Tea volume sales come under further pressure
Shift away from black tea towards herbal tea
Pickwick extends brand strength with further push into non-black tea
Volume sales will decline further as black tea consumption wanes
Fruit/herbal tea will support category performance
Leading players will focus on development of herbal tea
Hot Drinks in the Netherlands - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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