PROSPECTS AND OPPORTUNITIES
Lower tea tariffs projected to support local production
Following 2024’s tariff reductions on South African tea introduced by China, investments in the local economy are expected to increase, with a focus on productivity and efficiency, thereby providing greater supply. These developments are expected to drive substantial growth of South African tea over the forecast period.
Rooibos tourism expected to grow due to designation of origin status
Over the forecast period, tea tourism is expected to become increasingly prevalent, driven by Rooibos’s recent “designation of origin” status and the presence of boutique tea stores in urban areas. An indigenous tea varietal, rooibos has gained worldwide recognition for its heritage, resulting in its protected designation of origin status and emphasising the uniqueness of the tea varietal.
Combination of tea and other drinks expected to gain traction
Tea as a base ingredient is expected to gain prominence over the forecast period, derived from manufacturers in parallel markets, including alcoholic beverages, which continue to expand their product innovation and flavour offerings. In turn, this trend is projected to increase the crossover between tea and other drinks, creating unique hybrid products that appeal to evolving consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in South Africa?
- To what extent are health considerations impacting consumption of Tea in South Africa?
- What are the traditional preferences in Tea in South Africa? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in South Africa?
- Which are the leading brands in Tea in South Africa?
- How are products distributed in Tea in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in South Africa - Category analysis
KEY DATA FINDINGS
Loose black tea further declines, as consumers shift to more convenient formats
Functional tea strengthened by ingredient innovation and competition
E-commerce drives sales of speciality teas
Lower tea tariffs projected to support local production
Rooibos tourism expected to grow due to designation of origin status
Combination of tea and other drinks expected to gain traction
Hot Drinks in South Africa - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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