COMPETITIVE LANDSCAPE
Alkaloid holds on to commanding lead
Local company Alkaloid continues to hold on to commanding lead, accounting for well over one-third of value share. Alkaloid’s Good Nature brand enjoys significant market presence, particularly within fruit/herbal tea, underscoring the company’s influence and the appeal of locally produced tea options.
Jan Spider gains most value share
Third-placed Croatian company Jan Spider gains the most value share in 2025. It regularly launched extensions of its Naturavita range and this keeps consumers engaged.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in North Macedonia?
- To what extent are health considerations impacting consumption of Tea in North Macedonia?
- What are the traditional preferences in Tea in North Macedonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in North Macedonia?
- Which are the leading brands in Tea in North Macedonia?
- How are products distributed in Tea in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in North Macedonia - Category analysis
KEY DATA FINDINGS
Fruit/herbal tea continues to dominate
Easing of inflation supports growth
Fruit/herbal tea registers highest value growth
Continuing growth over forecast period
Concern for the environment moves higher up the agenda
Stricter regulations being implemented
Alkaloid holds on to commanding lead
Jan Spider gains most value share
Small local grocers dominate, though retail e-commerce gains most value share
Some volume sales sizeable through foodservice
Hot Drinks in North Macedonia - Industry Overview
Positive growth, due to higher consumer confidence
KEY DATA FINDINGS
Positive picture overall
Price continues to drive sales
Health and wellness also a significant factor
Modest growth over forecast period
Focus on healthier positioning with tea and other hot drinks
Growing focus on sustainability
Nestlé holds on to commanding lead, supported by a wide product portfolio
Illycaffè gains most value share
Small local grocers continue to dominate
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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