COMPETITIVE LANDSCAPE
Tapal Tea dominates sales
Tapal Tea (Pvt) Ltd is the leading player in tea by retail value in Pakistan, maintaining a clear lead over its closest rival, Lipton Teas & Infusions. Both companies benefit from deep-rooted household loyalty, strong distribution in rural and semi-urban areas, and aggressive pricing strategies.
Vital Group leads growth
Vital Group is the most dynamic tea player by retail value in Pakistan. The company is particularly strong in Tier 2 cities, where it has carved out a sizable share through aggressive pricing and extensive availability in traditional retail.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Pakistan?
- To what extent are health considerations impacting consumption of Tea in Pakistan?
- What are the traditional preferences in Tea in Pakistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Pakistan?
- Which are the leading brands in Tea in Pakistan?
- How are products distributed in Tea in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Pakistan - Category analysis
KEY DATA FINDINGS
Improving economic conditions support growth
Improving economy boosts tea consumption
Black tea bags leads growth
Continued shift from unbranded to branded tea
Digitalisation will help to increase customer engagement
Health and wellness will become increasingly important growth driver
Tapal Tea dominates sales
Vital Group leads growth
Small local grocers continue to play key role
E-commerce is most dynamic channel
Hot Drinks in Pakistan - Industry Overview
Economic recovery fuels premiumisation in hot drinks
KEY DATA FINDINGS
Robust growth for hot drinks, with tea remaining undisputed leader
Rising disposable incomes fuel premiumisation, with health and wellness impacting consumer choices
Urban café culture drives demand for coffee amongst younger consumers
Stabilising economy will boost demand
Tea will remain hot beverage of choice
Modern retail channel expansion will be key growth driver
Tapal Tea leads amid growing competition
Vital Group leads growth through affordability strategy
Traditional stores lead sales
E-commerce drives retail transformation
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!