PROSPECTS AND OPPORTUNITIES
Sustainability and ethical sourcing are high on the strategic agenda
Brands like Tapal and Lipton are increasingly adopting sustainable packaging solutions, such as biodegradable tea bags, recyclable containers, and minimalistic packaging designs to reduce environmental impact. Ethical sourcing practices are becoming a priority, with consumers showing a preference for teas that are certified fair trade and ethically sourced.
E-commerce channel to gain traction in tea
Retail e-commerce is increasingly becoming crucial for tea sales, providing consumers with easy access to a wide variety of tea products. Brands are investing in their online presence and leveraging digital marketing strategies to reach a broader audience.
Rising demand for medicinal and herbal tea
The rising demand for functional and medicinal teas has significantly impacted tea sales in Pakistan, driven by an increasing consumer focus on health and wellness. These teas, often infused with herbs, spices, and natural ingredients known for their health benefits, appeal to consumers looking for natural remedies and wellness products.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Pakistan?
- To what extent are health considerations impacting consumption of Tea in Pakistan?
- What are the traditional preferences in Tea in Pakistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Pakistan?
- Which are the leading brands in Tea in Pakistan?
- How are products distributed in Tea in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Pakistan - Category analysis
KEY DATA FINDINGS
Premium tea offers strong growth potential
Cold-brewed teas make an entrance
Tapal Tea remains the category leader
Sustainability and ethical sourcing are high on the strategic agenda
E-commerce channel to gain traction in tea
Rising demand for medicinal and herbal tea
Hot Drinks in Pakistan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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