COMPETITIVE LANDSCAPE
Inteka remains leading tea player
Inteka SIA is the leading tea player in Latvia by value, underpinned by its Mozums range. Positioned as an affordable tea brand, Mozums is widely available across major retailers such as Maxima and Rimi, offering a broad assortment of black, green, fruit, and herbal teas.
Rigas Farmaceitiska Fabrika’’s functional teas gain ground
Rigas Farmaceitiska Fabrika A/S is the most dynamic tea company in Latvia by value, reflecting the growing demand for functional teas. These products, often distributed through pharmacies as well as small local grocers, are positioned as natural remedies and a form of self-medication.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Latvia?
- To what extent are health considerations impacting consumption of Tea in Latvia?
- What are the traditional preferences in Tea in Latvia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Latvia?
- Which are the leading brands in Tea in Latvia?
- How are products distributed in Tea in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Latvia - Category analysis
KEY DATA FINDINGS
Tea faces ongoing challenges
Limited value growth amid shifting preferences
Fruit/herbal tea benefits form healthy living trend
Tea faces decline amid ageing consumer base
Fruit/herbal tea will show greatest resilience
Greater sustainability focus
Inteka remains leading tea player
Rigas Farmaceitiska Fabrika’’s functional teas gain ground
Supermarkets remains leading channel
Discounters shows notable dynamism
Hot Drinks in Latvia - Industry Overview
Limited potential for growth
KEY DATA FINDINGS
Limited scope for growth
Premiumisation is a key feature of coffee, alongside everyday low price strategies
Fruit/herbal offerings provide boost to tea sales
Limited growth prospects amid ongoing saturation
Coffee innovation to focus on pods and beans
Everyday low-price strategy could influence market dynamics
JDE retains its lead
Paulig strengthens presence in Latvia
Supermarkets remains leading channel
Discounters and e-commerce gain traction
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!