PROSPECTS AND OPPORTUNITIES
Tea consumption to move towards the foodservice channel
As consumers increasingly return to physical workplaces, they will spend more time outside their homes. This is set to drive a shift in tea consumption from retail to the foodservice channel.
Players to adapt strategies to navigate sugar tax and prioritise key portfolios
The Ministry of Health plans to raise the sugar tax further in 2025, almost doubling it from MYR0.5 per litre in 2024 to MYR0.
Players expected to organise health and brand awareness campaigns over the forecast period
Established players within tea are expected to organise more marketing campaigns such as warehouse sales, in-store promotional activity and bundle sales (such as two packs at a lower price per unit than one) in order to draw consumers’ attention and sustain market share. Health awareness campaigns are anticipated through commercial advertisements, social media advertisements and in-store promoters to educate consumers in line with the rise in overall consumer health consciousness and the government push for healthier eating and drinking.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Malaysia?
- To what extent are health considerations impacting consumption of Tea in Malaysia?
- What are the traditional preferences in Tea in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Malaysia?
- Which are the leading brands in Tea in Malaysia?
- How are products distributed in Tea in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Malaysia - Category analysis
KEY DATA FINDINGS
Tea bags black and green tea drive retail volume growth in 2024
Domestic players expand product range and shelf space to strengthen presence in 2023 and 2024
Negative effect of sugar tax on instant tea demand is partially offset by shifts in consumer preferences in 2024
Tea consumption to move towards the foodservice channel
Players to adapt strategies to navigate sugar tax and prioritise key portfolios
Players expected to organise health and brand awareness campaigns over the forecast period
Hot Drinks in Malaysia - Industry Overview
Hot drinks in 2024: The big picture
key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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