COMPETITIVE LANDSCAPE
Boh Plantations extends its lead in tea thanks to its long history and new products
In 2025, Boh Plantations Sdn Bhd maintained its leading position in tea in Malaysia in retail value terms, and even extended its share slightly. The company's competitive edge is attributed to its in-house tea cultivation, which reduces production costs, alongside its strong brand presence rooted in its long history, quality taste, and competitive pricing.
Dynamic growth for green tea leads Odani Kokufun to see strong growth
In 2025, Odani Kokufun Co Ltd achieved the most significant retail value growth rate in tea in Malaysia. The company's success can be attributed to its high-quality green tea products, and strategic in-store promotions, including visible shelf displays and seasonal price discounts.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Malaysia?
- To what extent are health considerations impacting consumption of Tea in Malaysia?
- What are the traditional preferences in Tea in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Malaysia?
- Which are the leading brands in Tea in Malaysia?
- How are products distributed in Tea in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Malaysia - Category analysis
KEY DATA FINDINGS
Tea performs well as it is affordable and is perceived as healthy
A variety of factors ensure continued growth for tea in Malaysia
The health properties of green tea maintain its dynamic rising trend
Tea likely to benefit from a switch from pricier coffee, and from its health benefits
Aid programmes anticipated to continue and help maintain growth
Sustainability initiatives anticipated to continue to expand
Boh Plantations extends its lead in tea thanks to its long history and new products
Dynamic growth for green tea leads Odani Kokufun to see strong growth
Hypermarkets and small local grocers together dominate sales of tea
Convenience stores sees the most dynamic growth due to outlet expansion
Hot Drinks in Malaysia - Industry Overview
Price rises limit volume growth, while the health trend is particularly evident in tea
KEY DATA FINDINGS
Continued price rises drive retail value growth and volume decline
Opportunities remain for premium variants
Tea sees the best performance due to lower price rises and health benefits
Sustainability is a growing trend in hot drinks
Growth is anticipated, with a move towards healthier products expected
Instant coffee mixes to see growth despite potential challenges due to demand for convenience
A focus on promotions likely, to encourage consumers to purchase
Nestlé’s sales return to growth thanks to new launches, but its share continues to decline
Omnichannel strategy and new launches drive growth for Luigi Lavazza
Product launches and switches drive solid growth for Boh Plantations
Small local grocers dominates distribution in value terms, but hypermarkets in volume terms
Supermarkets performs well due to outlet openings and increasing footfall
Foodservice share of volume sales continues to rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!