PROSPECTS AND OPPORTUNITIES
Tea benefits from an alignment with consumers health and wellness demands
The landscape for tea beverages, including ready-to-drink (RTD) options, is poised for growth in Poland. With increasingly busy lifestyles and a rising demand for convenience, consumers are turning to sugar-free RTD teas and other tea-based drinks as healthier alternatives to sugary soft drinks.
Demand for functional teas supports ongoing growth over the forecast period
As Polish consumers become more health-conscious, the demand for functional and wellness teas is expected to grow significantly. These teas, often enriched with ingredients designed to boost immunity, aid digestion, and reduce stress, are tapping into a broader global trend towards health and wellness.
Premiumisation driven by growing appreciation and knowledge of tea
Polish consumers are expected to continue seeking higher-quality, premium tea products, driven by rising disposable income and a growing appreciation for fine, artisanal teas. As consumers become more knowledgeable about different tea varieties and production methods, they are increasingly willing to invest in premium offerings that provide unique flavours and organic ingredients from renowned tea-growing regions.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Poland?
- To what extent are health considerations impacting consumption of Tea in Poland?
- What are the traditional preferences in Tea in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Poland?
- Which are the leading brands in Tea in Poland?
- How are products distributed in Tea in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Poland - Category analysis
KEY DATA FINDINGS
Herbal products become top performances as consumers seek functional goods
The rising popularity of tea shops foster interest in tea products
Health conscious consumers support sales of tea in 2024
Tea benefits from an alignment with consumers health and wellness demands
Demand for functional teas supports ongoing growth over the forecast period
Premiumisation driven by growing appreciation and knowledge of tea
Hot Drinks in Poland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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