COMPETITIVE LANDSCAPE
Lipton Teas & Infusions maintains leadership through sustainability-focused innovation
Lipton Teas & Infusions was the leading player in tea in Poland in retail value terms in 2025, supported by widespread distribution and strong brand recognition. The company has adapted to evolving consumer preferences by expanding its portfolio to include premium and health-focused teas, helping it maintain a competitive edge.
Sun Generation leads growth with TET brand expansion
Sun Generation Ltd was the most dynamic tea player in Poland in terms of retail value growth in 2025. The company has driven this performance through its TET brand, leveraging an effective distribution network to secure strong presence in leading discount retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Poland?
- To what extent are health considerations impacting consumption of Tea in Poland?
- What are the traditional preferences in Tea in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Poland?
- Which are the leading brands in Tea in Poland?
- How are products distributed in Tea in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Poland - Category analysis
KEY DATA FINDINGS
Health and premiumisation are key areas of focus
Maturity limits scope for higher consumption
Green tea benefits from its health-oriented positioning
Shift away from traditional black tea towards green and fruit/herbal tea
Matcha looks set to gain traction as coffee alternative
Health and wellness will drive consumption trends
Lipton Teas & Infusions maintains leadership through sustainability-focused innovation
Sun Generation leads growth with TET brand expansion
Discounters lead tea distribution
Health and beauty specialists is fastest-growing channel
Hot Drinks in Poland - Industry Overview
Wellness, premiumisation, and convenience drive hot drinks dynamics
KEY DATA FINDINGS
Hot drinks witness robust growth amid rising costs
Wellness is key driver of premium spending
Premiumisation shifts towards focused approach
Premiumisation will underpin future value growth
Brands which communicate authentic and sustainable values will gain a competitive edge
Discounters will remain default shopping channel while e-commerce will continue to spend
JDE Peet’s strengthens leadership with premium and innovative offerings
Dallmayr shows strong momentum
Discounters maintain leading role
E-commerce is fastest-growing channel
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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