Writing instruments in Singapore experienced 5% growth in 2025, driven by premiumisation and personalisation, particularly for gifting purposes, with a retail value of SGD141 million. Growth is being driven by technological advancements, the influence of Gen Z on product innovation, and a focus on sustainability. Increasing interest in personalisation, aesthetics, and eco-conscious products, particularly among Gen Z, has influenced product design and brand positioning. Singapore’s robust educati

Jewellery in Singapore experienced slow performance in 2025, with retail value sales growing by 4% to SGD3.9 billion. Driven by the demand for luxury and high-quality jewellery pieces among Singapore's affluent population, fine jewellery remained the largest category in terms of retail value sales, accounting for a significant portion of total jewellery sales. Economic stability and a rebound in tourism supported growth in both the luxury and mid-tier segments. The influence of Gen Z consumers w

The bags and luggage market in Singapore grew in 2025, with a retail value of SGD1.9 billion, representing growth of 4%. Growth is being driven by Singapore's status as a global travel hub and its affluent population, fuelling demand for luxury offerings. The market is expected to continue growing, driven by increasing demand for sustainable and tech-integrated products, with a projected CAGR of 6% to SGD2.6 billion by 2030. To succeed in this market, brands should focus on innovative product la

The personal accessories market in Singapore demonstrated resilience in 2025, with a 3% growth to SGD8.6 billion, driven by rising disposable incomes and a recovering economy. This growth is expected to continue, with a forecast CAGR of 4% to SGD10.6 billion by 2030. The market's attractiveness is underscored by the increasing number of high-net-worth individuals and the resurgence of travel and tourism. Key trends shaping the market include the growth of luxury resale and rental, AI-driven inno

The traditional and connected watches market in Singapore saw sales rise by 1% in 2025, with higher growth for connected watches, although traditional watches remains the dominant category. Growth is being driven by a mix of economic recovery, tourism flows, and consumer lifestyle shifts, with millennial and Gen Z consumers gravitating towards fashion-forward designs, artist collaborations, and tech-enabled models. The growing demand for luxury goods, supported by inbound travel from China and r

The packaging market in Singapore experienced significant developments in 2024, driven by sustainability, recycling infrastructure and regulatory changes. Brands across food, beverages, beauty, home care and pet care are shifting towards eco-friendly materials, such as paper-based cartons, recycled PET and aluminium, alongside refillable and compostable formats. These changes reflect growing concerns over plastic waste and microplastics, as well as compliance with frameworks like EPR and BCRS.

The hosiery market in Singapore demonstrated resilience in 2025, with 6% growth in retail value to SGD83.8 million, driven by diverse consumer preferences and the e-commerce boom. Non-sheer hosiery accounted for the majority of the market, while sheer hosiery maintained a smaller presence. Key trends shaping purchasing behaviour include the rise of e-commerce, demand for functional and fashionable products, and a growing emphasis on sustainability and wellness-focussed designs. To succeed, brand

The apparel and footwear market in Singapore demonstrated resilience in 2025, achieving retail value sales of SGD4.8 billion with 5% growth driven by rising disposable incomes and technological innovation. Sportswear was the best-performing category, recording 9% growth to reach SGD1.5 billion. The market is characterised by pronounced polarisation, with premium and value segments outpacing mid-tier offerings as consumers gravitate toward either affordable basics or authenticated pre-loved luxur

Menswear in Singapore recorded a retail value of SGD794 million in 2025, representing 4% growth from the previous year, driven by a mix of economic resilience and shifting consumer spending priorities. The market is characterised by polarisation, with demand for premium brands like Hugo Boss driven by affluent consumers, while mass-market labels like Uniqlo gained traction for their affordability and versatility. To succeed in this market, brands should focus on affordability, sustainability, an

The apparel accessories market in Singapore experienced growth in 2025, driven by young consumers' increasing disposable incomes and a rebound in tourism. Belts remained the largest category, with a retail volume of 147 thousand units and a growth rate of 5%. Sustainability consciousness is significantly influencing materials choices, with brands incorporating natural fabrics and recycled fibres seeing increased demand. The market is forecast to grow at a CAGR of 5% over the forecast period, rea

The footwear market in Singapore experienced a complex performance landscape in 2025, characterised by market polarisation and driven by contrasting consumer behaviours across different income groups. The retail volume of footwear grew by 2% to 22534.0 thousand units, with discount events and deep markdown sales boosting entry-level segments. Women's footwear remained the largest category, driven by consumer spending habits and the employed female population. The market is expected to continue g

The childrenswear market in Singapore demonstrated healthy growth in 2025, driven by parents' increasing willingness to invest in premium, quality, and sustainable clothing for their children. With a retail value of SGD487 million, representing 7% growth, this market is attractive due to its stability and the high household purchasing power in Singapore. The emphasis on sustainability is a key driver, with parents prioritising eco-friendly fabrics and clothing that can be worn multiple times. To

The Singapore jeans market is characterised by a shift towards sustainable consumption, driven by the rise of resale platforms and rental models—a trend which has gained traction particularly among younger, price-sensitive, and sustainability-focussed consumers. This trend is supported by a steady growth in consumer expenditure on clothing, reaching SGD5.9 billion in 2025, and a stable economic environment with an inflation rate of 0.9%. Economy jeans remain the largest category, driven by affor

Despite an economic slowdown, sales in the womenswear market reached SGD2.2 billion, driven by sustainability and digital innovation. CAGR growth of 4% will result in value sales of SGD2.7 billion by 2030, driven by value-conscious spending and a shift towards sustainable fashion. Competition remains fierce between global brands and local players as both compete with eco-friendly practices and digital engagement. Future success will depend on continued investment in sustainable production and te

The sportswear market in Singapore demonstrated strong growth in 2025, with an 8% increase in total retail value to SGD1.4 billion, driven by consumer demand for performance-driven apparel and rising health and fitness awareness—despite a slowdown in the economy. This growth rate is comparable to other countries in the Asia Pacific region, indicating a strong regional trend towards health and wellness. The market's attractiveness is further underscored by its forecast growth, with total retail R

In 2025, microwaves in Singapore experienced moderate growth, driven by busy urban lifestyles and the prevalence of dual-income households. Despite a decline in median disposable income per household, demand for microwaves remained relatively stable due to their essential nature in households. Sales are expected to continue growing, driven by demand for compact and multifunctional designs, smart features, and sustainability. Freestanding microwaves dominate due to consumer preferences for flexib

Dishwashers in Singapore demonstrated a stable performance in 2025, driven by increasing awareness of hygiene and water saving, with retail volumes reaching 22,300 units, a 1% growth rate from the previous year. Despite a marginal decrease in median disposable income per household, there was sustained demand, particularly for the smaller format of built-in dishwashers. The emphasis on sustainability, energy efficiency, and innovative features like LG's QuadWash technology with TrueSteam, SenseCl

Consumer appliances in Singapore recorded 2% retail volume growth in 2025, driven by urbanisation, increasing disposable income, and a desire for convenience, energy savings, and health-conscious living. The industry is set to continue growing, driven by demand for smart and energy-efficient appliances. To succeed, brands should focus on product innovation, emphasising sustainability, energy efficiency, and smart features, while adopting omnichannel strategies to meet changing consumer needs.

Personal care appliances in Singapore experienced significant solid retail volume growth of 2% in 2025, driven by consumer demand for advanced and affordable products. The category’s performance can be attributed to the increasing availability of value-for-money brands, influenced by Korean and Chinese cultural trends, and the significant role of social media and influencers in promoting products. As consumers continue to prioritise health and wellness, the category is expected to experience fur

Large cooking appliances in Singapore experienced a slowdown in 2025 due to a decline in new private home sales and HDB resale transactions, resulting in 1% retail volume growth. Despite this, consumers prioritised energy-efficient appliances and premium products, driving demand for built-in hobs, ovens, and cooker hoods. Sales are expected to gain stronger momentum over the forecast period with a 3% retail volume CAGR, driven by increasing consumer preference for modern and efficient appliances

Refrigeration appliances in Singapore exhibited modest growth in 2025, driven by consumer preference for energy-efficient and space-saving designs. The category is expected to continue growing, supported by demand for premium products with advanced features. To succeed in this market, brands should focus on developing products with smart technology and sustainable features, while also investing in e-commerce and omnichannel strategies to enhance their online presence and customer experiences.

Home laundry appliances in Singapore experienced marginal retail volume growth in 2025, primarily due to the slowdown in the housing market. Despite this, sales are expected to gain stronger momentum over the forecast period, driven by replacement purchases and upgrades to more advanced models with features such as smart technology and improved energy efficiency. The landscape is dominated by leading multinationals Samsung and LG, while appliances and electronics specialists continue to drive di

Vacuum cleaners in Singapore demonstrated resilience in 2025, driven by consumer demand for convenience, customisation, and smart features, with a total retail volume of 353,200 units and a growth rate of 2%. The category is expected to continue growing. To succeed, brands should focus on innovation, particularly in cordless and portable solutions, and leverage digital engagement through influencers and social media to drive sales. E-commerce will play an increasingly important role, with market

Small cooking appliances in Singapore demonstrated resilience in 2025, with retail volume sales growing by 2% to reach 1.2 million units. This growth was driven by busy urban lifestyles, dual-income households, and a strong café culture. The category is expected to continue growing over the forecast period. To succeed, brands should focus on developing multifunctional, compact, and energy-efficient products that cater to the urban population's needs for convenience, health, and sustainability.