This report examines new product development (NPD) activity within the beauty, health and home categories in Singapore’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

In 2024, alcoholic drinks packaging volumes saw positive growth of 2% in Singapore. The return of social events and large-scale festivals encouraged brands to invest in premium and visually engaging packaging, while the trend of at-home drinking drove innovations in convenient, resealable and multi-serve formats. Growth was led by beer and spirits, with glass bottles and metal beverage cans remaining the preferred packaging types. The importance of sustainable and recyclable packaging also incre

Retail value sales of airlines recorded double-digit growth in Singapore in 2025. While low-cost carriers (LCCs) have driven faster growth than full-service carriers (FSCs) in the years following the pandemic, FSCs are expected to overtake LCCs in value growth in 2025. Despite continued strong demand, especially among price-conscious Singaporean travellers, LCCs are increasingly struggling to maintain healthy margins, as they face rising operating costs while needing to keep prices competitive.

In 2025, Singapore is expected to see another year of strong growth in arrival value, although arrival volume will continue to lag behind. The weak performance in volume will be mainly influenced by Singapore’s primary source markets, China and Indonesia, where challenging domestic economic conditions are restricting purchasing power for outbound travel, especially to high-end destinations like Singapore.

Retail value sales of lodging (destination) in Singapore is continuing to rise in 2025. However, value growth is expected to be more subdued than in 2024, as demand normalises following the post-pandemic surge. Value sales of budget hotels in Singapore surpassed the pre-pandemic level as early as 2022, as consumers looked to travel on a budget in the early days of the reopening of the country. Meanwhile, upscale and mid-market hotels reached the pre-pandemic level of value sales in 2023, while l

Inbound arrivals is expected to record another year of strong growth in Singapore in 2025, surpassing pre-pandemic value levels seen in 2019. However, arrival volume growth is more modest, reaching only 88% of 2019 levels, and showing a clear deceleration compared to 2024.

Retail value sales of bookings in Singapore are projected to record double-digit growth in 2025, outpacing overall outbound spending and driving a considerable increase in share within total outbound spend. Travel agencies are observing changes in travel behaviours in Singapore, which is shifting towards more advanced planning. Many travellers book nine to 12 months ahead, and up to 18 months for cruises. This behaviour secures better rates and ensures availability. While higher-income groups, b

Retail value sales of luxury goods in Singapore witnessed a significant 9% increase in 2025, reaching approximately SGD13.9 billion. This growth underscores the resilience of the luxury market, particularly in the face of global economic uncertainties and inflationary pressures. Affluent consumers in Singapore, driven by strong consumer confidence and rising wealth accumulation, continued to demonstrate robust demand for both luxury experiences and premium products. The industry's performance wa

In 2025, fine wines/champagne and spirits in Singapore witnessed an improved performance, with the category recording moderate retail volume and value sales growth, reflecting an increasing consumer appetite for premium and exclusive beverages. The category's growth was primarily driven by the premiumisation trend, as consumers increasingly sought out high-quality drinks that offer unique flavours, superior ingredients, and exceptional craftsmanship. This emphasis on heritage and exclusivity pla

In 2025, designer apparel and footwear (ready-to-wear) in Singapore witnessed a continuation of steady growth, with retail value sales increasing by 2%. Demand was underpinned by the ongoing consumer preference for quality over quantity, with affluent shoppers increasingly investing in durable, prestigious designer clothing and footwear rather than fast-fashion alternatives. The local market has evolved, blending traditional luxury craftsmanship with contemporary, experience-driven retail. Key t

In 2025, experiential luxury in Singapore maintained its positive growth trajectory, driven primarily by a continued consumer preference for luxury experiences over physical luxury goods. Dominated by luxury hotels, this robust performance was supported by a sustained influx of international tourists, with visitor arrivals from key markets such as mainland China, Indonesia, and India contributing significantly to the growth. The ongoing desire among affluent consumers to prioritise memorable, im

In 2025, premium and luxury cars in Singapore continued to experience robust growth, underpinned by evolving consumer preferences and supportive government policies. The local market saw a significant surge in demand for electric and hybrid vehicles, particularly SUVs. This shift towards sustainability was driven by affluent consumers seeking environmentally responsible options without compromising performance and luxury. The current value of premium and luxury cars reached SGD5.5 billion, a 19%

In Singapore, the beauty and personal care packaging market, which grew by 2% in unit volume terms in 2024, is evolving rapidly to meet consumer demands for both sustainability and aesthetic appeal. Brands are increasingly adopting eco-friendly packaging, such as biodegradable materials and refillable containers, to meet the increasing consumer demand for sustainability, as seen with KraveBeauty’s egg packaging. An egg-shaped silicone insert shrinks as the product is used, in a design that is cl

Singapore’s economy grew 4.4% in 2024, supported by stronger private and public spending. Inflation eased to 2.4% due to lower food and energy prices, while housing and education costs rose. Over 2024-2029, GDP growth is set to slow to 2.2% annually, with the budget balance moving into surplus by 2025, reflecting cautious but steady fiscal and monetary management.

Singapore has great economic freedom and limited corruption, but state finances slightly deteriorated in 2024. Economic growth was above expectations, driven by low inflation and solid expansion in services and manufacturing, but the external sector is prone to risks. The populace is ageing, but high incomes and substantial wealth drive the consumer market. Focus on advanced technologies is leading to the ICT sector’s higher contribution to economic output, but cybersecurity threats are rising.

This report examines new product development (NPD) activity within the Food and Beverage categories in Singapore’s e-commerce space in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

In 2024, home care packaging unit volumes recorded marginal growth, with this being driven by pandemic-era influences. Health, hygiene and convenience have remained top priorities, sustaining strong demand for household cleaners, laundry care products and air fresheners. Although the COVID-19-driven surge has subsided, it has transitioned into a consistent, long-term consumption pattern. The rapid expansion of e-commerce in home care in Singapore has further intensified the need for packaging th

In 2024, couples with children remained the leading household type in Singapore, though their share is predicted to decline to 45.9% by 2029. Single person households are projected to grow the fastest, reflecting delayed marriage and childbearing, due to economic pressures and changing social norms. Consumer expenditure per household is forecast to expand by 6.8% over 2024-2029, with couples with children still the largest consumer segment.

In 2024, total confectionery packaging retail volumes experienced a modest increase of 1%, reaching 289 million units. This uptick in packaging volumes underscores the resilience of local confectionery, which has benefited from a post-pandemic resurgence in tourism, retail foot traffic, and consumer expenditure. The city-state's robust gifting culture, particularly during festive periods such as Chinese New Year, Hari Raya, and Deepavali, continues to fuel demand for packaged confectionery. In a

In 2024, total baby food packaging retail volumes in Singapore decreased by 1%, falling to 15 million units, reflecting broader demographic and social dynamics. This downward trend is attributed to Singapore's ageing population and persistently low fertility rates. For instance, the national fertility rate declined the previous year, contributing to dampened demand for baby food. Furthermore, modern parents, increasingly eco-conscious, are opting for bulk or refillable formats to minimise waste

Total dairy packaging retail volumes in Singapore experienced a marginal decline in 2024, perpetuating a gradual downward trend that commenced in 2021. This reduction was primarily attributable to shifting consumption patterns and a more cautious consumer approach towards dairy products, likely influenced by evolving dietary preferences and heightened awareness regarding health and sustainability. Furthermore, the dairy industry is encountering intensified competition from plant-based alternativ

Total processed fruit and vegetables packaging retail volumes in Singapore rose by 2% in 2024, reaching 20 million units. Following a decline during 2021-2022, packaging volumes for this category rebounded in 2023 and 2024, with further growth expected heading into 2025. This resurgence was closely linked to heightened food security measures implemented in response to global supply chain disruptions and inflation. For instance, initiatives under the Singapore Food Agency's 30×30 goal, which aims

Total processed meat and seafood packaging retail volumes rose by 3% in 2024, reaching 214 million units. Urban consumers' increasing demand for convenient, ready-to-eat products that catered to their fast-paced lifestyles drove this upward trend. Supporting this trend, the likes of Ayam Brand and CP Foods expanded their offerings of vacuum-packed cooked meats and frozen seafood to meet this growing demand. Singapore's heavy reliance on imported seafood, which often requires robust packaging to

In 2024, total sweet spreads packaging retail volumes in Singapore reached 14 million units, representing a 2% increase. This upward trend was driven by a resurgence in at-home dining and a renewed emphasis on breakfast and snacking routines, which gained momentum in the post-pandemic period. Singaporean consumers demonstrated a growing preference for premium and functional spreads, including organic nut butters, low-sugar jams, and honey blends, thereby driving sales across both store-based and