PROSPECTS AND OPPORTUNITIES
Opportunity for moderate volume growth of muesli and granola through health and wellness and new product development
Collaborations between breakfast cereal brands and yoghurt represent a notable strategic move to tap into the prominent health and wellness trend and appeal to the growing number of health conscious consumers. One example of such an initiative is Kellogg’s granola bundle deal with Farmers Union Greek style yoghurt.
Consumers seek affordable indulgence amid high cost of living
Private label lines from major supermarkets, such as FairPrice and DFI’s Meadows, offer breakfast cereals products, mainly in children’s breakfast cereals and flakes, which provide more affordable alternatives to branded products. Some local consumers are content to trade down because these products may be easily substituted - especially flakes.
Retail volume sales of children’s breakfast cereals expected to struggle over the forecast period
Children’s breakfast cereals is expected to see marginal growth over the forecast period. This is due to demographic shifts, including a lower birth rate, and, as a result, a smaller proportion of children in the population.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Singapore?
- Which are the leading brands in Breakfast Cereals in Singapore?
- How are products distributed in Breakfast Cereals in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Singapore - Category analysis
KEY DATA FINDINGS
Marginal retail volume growth for breakfast cereals amid inflationary pressures
Quaker expected to continue leading the hot cereals subcategory
Nutrient claim on packaging covered up to avoid misleading consumers
Opportunity for moderate volume growth of muesli and granola through health and wellness and new product development
Consumers seek affordable indulgence amid high cost of living
Retail volume sales of children’s breakfast cereals expected to struggle over the forecast period
Staple Foods in Singapore - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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