In 2025, mass beauty and personal care in France experienced a slight retail value decline to EUR6,178 million, reflecting a -0.3% growth rate from the previous year. This stagnation highlights challenges unique to the French consumer landscape. Economic pressures and evolving consumer behaviour underpin this trend, with French consumers increasingly prepared to buy less but invest in higher-quality products, thereby driving a shift towards premiumisation across beauty and personal care.

Mass beauty and personal care in Sweden recorded retail value sales of SEK17,000 million in 2025, representing 3% growth in current terms, supported by a stable economic environment with real GDP growth of 2% and inflation of 1%, sustaining consumer purchasing power and enabling selective spending on personal care products. Mass skin care remained the largest category at SEK5,276 million, driven by sustained consumer preference for functional, sensitive-skin formulations from pharmacy-positioned

In 2025, mass beauty and personal care in the Netherlands experienced steady growth, with retail value reaching EUR2.6 billion, representing 3% growth. The performance contrasts positively against the regional context of Western Europe, where economic growth is moderate, with a projected real GDP growth rate of 2% in 2025, and inflation stabilising at 3%. Consumer expenditure continues to increase, with total consumer spending increasing in 2025, supporting ongoing demand for beauty and personal

Mass beauty and personal care in Indonesia recorded retail value sales of IDR131,171 billion in 2025, representing 12% growth in current terms year on year, outperforming the regional Asia Pacific average and reflecting robust expansion across the category. Mass skin care was the largest category at IDR55,954 billion, recording 19% growth driven by strong demand for science-backed, ingredient-led formulations, supported by enhanced digital discovery and shoppable video content. Mass adult sun ca

In 2025, mass beauty and personal care in Ecuador demonstrated robust growth, achieving a retail sales value of USD1,296 million, reflecting a growth of 4% from 2024. This growth, although positive, is more moderate compared to the preceding years, indicating a maturing market dynamic. Ecuador's market sustains steady expansion amid economic factors such as a real GDP growth of 3% and a relatively low inflation rate of 1%, supporting consumer purchasing power.

In 2025, mass beauty and personal care in Hong Kong recorded retail value sales of HKD7,498 million, showing modest growth of 1% in current terms compared to the previous year. This performance reflects a market influenced heavily by regional factors rather than global trends, with Asia’s role as a source of innovation and experimentation becoming increasingly pronounced. Despite a slight dip in 2024, sales rebounded slightly, supported by consumers’ travel-driven discovery of Asian beauty produ

Mass beauty and personal care in South Africa demonstrated robust performance in 2025, with retail value sales increasing by 9% to ZAR59,592 million. This growth rate exceeds the regional average for the Middle East and Africa, where many face economic challenges. This resilience was supported by a population of 64.7 million in 2025 and a real GDP growth rate of 1% and inflatio at 3% in the same year, indicating modest but positive economic conditions.

Mass beauty and personal care in Turkey experienced robust growth in 2025, with retail value sales reaching TRY134,880 million, reflecting growth of 38% from the previous year. Growth was above the inflation rate of 35%, due to an ongoing increase in the median disposable income per household despite elevated inflation. Population growth also contributed to expansion, with Turkey's population reaching 85.7 million in 2025, incrementally increasing the consumer base for mass beauty and personal c

Mass beauty and personal care in Ukraine demonstrated a robust recovery and growth trajectory in 2025, with retail value sales reaching UAH46.7 billion, reflecting a significant 13% increase compared to 2024. This performance contrasts with the volatility observed in previous years, notably the sharp decline of -27% in 2022, highlighting a resilient rebound driven by consumer adaptation to economic conditions. However, inflation at 12% in 2025, coupled with cautious household budgeting, accentua

Mass beauty and personal care in Poland demonstrated robust growth in 2025, with retail value sales reaching PLN20,768 million at current prices, representing a 7% increase over the previous year. This growth rate indicates a healthy recovery and expansion in consumer spending within the category, supported by 4% real GDP growth for Poland in 2025, reflecting improving macroeconomic conditions. Despite the economic uplift, Polish consumers remain notably price-sensitive, a factor that continues

In 2025, mass beauty and personal care in Uzbekistan exhibits strong value growth despite persistent economic and geopolitical pressures. Retail value sales has reached UZS8,914 billion, reflecting a significant 21% increase from the previous year. This robust expansion occurs in the context of ongoing macroeconomic volatility and cautious consumer spending due to fragile purchasing power. Inflation remained relatively low in 2025, yet consumers demonstrate restrained trading up to premium tiers

Mass beauty and personal care in Finland reached a retail value of EUR905 million in 2025, marking a growth of 3% from the previous year. This growth rate indicates steady demand amid evolving consumer preferences. The total population of Finland was 5.6 million in 2025, supporting sustained consumption levels. Economic indicators show a modest real GDP growth of 0.2% for 2025, alongside low inflation at 0.3%, which together suggest a stable but cautious spending environment for consumers.

In 2025, mass beauty and personal care in Brazil demonstrated notable resilience and growth amidst a challenging economic backdrop, with retail sales increasing by 7% in current value terms over 2024. This growth was sustained despite slower real GDP growth of 2% and inflation at 5%, reflecting consumers’ prioritisation of beauty even in a cautious spending environment.

In 2025, the mass beauty and personal care category in Portugal demonstrated continued value growth, increasing by 3% on the previous year to reach EUR1.4 billion. This expansion outpaces Portugal's real GDP growth and inflation, suggesting resilient consumer demand within a cautiously optimistic economic context. Portuguese consumers exhibit a dual dynamic of strong price sensitivity coupled with an increasing demand for product sophistication, exhibiting caution with discretionary spending. Ho

In 2025, mass beauty and personal care in Australia reached AUD7.2 billion in retail value, up 5% from 2024, despite persistent cost-of-living pressures and a macroeconomic backdrop characterised by 2% real GDP growth and inflation of 3%. This pace of expansion is notable given the pressures on household budgets and compares favourably with both the regional and global context, where many mature markets saw subdued growth or stagnation. Rising price sensitivity and more intentional spending shap

In 2025, mass beauty and personal care in Kenya demonstrated robust growth, with retail sales reaching KES80.6 billion at current prices, marking an 18% increase from the previous year. This outpaced the moderate 5% real GDP growth and aligns with increasing consumer expenditure, reflecting the rising median disposable income per household and rising demand. Growth was underpinned by evolving consumer behaviour, with urbanisation and digital influence fostering greater brand awareness and produc

In 2025, mass beauty and personal care in South Korea achieved strong growth with retail value sales increasing by 4% to reach KRW8,958 billion in 2025. This steady expansion aligns with the broader Asia Pacific regional growth trajectory, where consumer demand continues to evolve amidst moderate economic conditions. Despite a real GDP growth of 1% and inflation at 2%, consumers exhibit cautious spending behaviour, seeking value without compromising product performance.

The mass beauty and personal care segment in Germany reached a retail sales value of EUR13.6 billion in 2025, reflecting 5% growth compared to the previous year. When contextualised within the broader Western Europe region, Germany's growth is aligned with regional trends, supported by increasing consumer expenditure and purchasing power as the median disposable income per household increases (up to EUR57,611 in 2025 from EUR55,447 in 2024), despite only minimal GDP growth. This economic backdro

In 2025, mass beauty and personal care in the UK achieved notable current value growth of 6%, with retail sales reaching GBP9.0 billion, outpacing the performance in the previous year. The UK population continued its steady growth in 2025, with consumer expenditure also increasing, reflecting continued resilience despite macroeconomic headwinds. However, inflation remained elevated at 3%, sustaining price sensitivity and reinforcing trading down behaviour across many essential mass beauty and pe

In 2025, mass beauty and personal care in India achieved robust growth of 9%, reaching a retail value of INR1.3 trillion. This strong performance was underpinned by a favourable economic environment, characterised by a moderate inflation rate of 2% and a growing population that reached 1.46 billion. Furthermore, rising disposable incomes and an expanding middle class supported sustained consumer demand across both essential and aspirational categories. Retailers and e-commerce platforms facilita

Mass beauty and personal care in the Philippines achieved retail value sales of PHP236,043 million in 2025, representing strong growth of 9%. This performance outpaced many markets in the Asia Pacific region and aligns with the country’s ongoing economic expansion, supported by a real GDP growth of 4% in 2025. Despite modest inflation of 2%, consumers remain price-sensitive, seeking value without sacrificing efficacy. The population reached approximately 117 million in 2025, with a predominantl

Mass beauty and personal care in Mexico achieved retail current value growth of 5% in 2025, reaching MXN225,083 million, but the pace of expansion slowed notably compared to 2024. This moderation in growth reflects a challenging economic backdrop, with real GDP growth of less than 1% and inflation at 4% for the year. The broader environment was marked by heightened economic uncertainty, including a change in government administration and concerns about global trade tensions, which led to more ca

Mass beauty and personal care in Thailand posted solid current value growth of 6%?in 2025, with retail sales reaching THB190 billion. This performance outpaced the broader economic recovery, as real GDP growth in Thailand was a modest 2% in 2025, while the population continued its gradual decline in this year. Compared to the broader Asia Pacific region, where social commerce is rapidly evolving, but still emerging in many markets, Thailand’s digital consumer journey stands out as a critical dr

In 2025, mass beauty and personal care in China achieved retail value sales of CNY294,085 million, marking 1% growth in current terms from the previous year. While China’s median disposable income per household continued to rise in 2025, the population marginally declined to 1,408 million, and real GDP growth moderated to 5%. These dynamics intensified price sensitivity and prompted consumers to reassess value and efficacy, which drove slightly stronger growth for mass beauty and personal care i