Sales of mass beauty and personal care are expected to continue rising steadily in current value terms over the forecast period, supported by the enduring appeal of affordable everyday products. With the Moroccan economy projected to remain under pressure, consumers are likely to remain cautious with discretionary spending, prioritising value and functionality in their purchasing decisions.
Mass products are expected to retain their dominance in hair care, which will continue to be the largest category within beauty and personal care in Morocco. The segment’s size and importance are underpinned by widespread, frequent usage across all consumer groups, particularly within lower- and middle-income households.
Innovation in the mass beauty and personal care segment is increasingly shaped by the demand for multifunctional products that offer convenience, affordability and efficacy. Manufacturers are responding by enhancing existing formulations with added benefits and repurposing ingredients once reserved for premium lines.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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