PROSPECTS AND OPPORTUNITIES
Rising prices are set to increase the appeal of mass beauty and personal care
Sales of mass beauty and personal care are expected to rise during the forecast period. Price consciousness is expected to persist, enhancing the resilience and growth potential of the mass beauty market.
Private label will continue to gain share amid cost-conscious consumer preferences
Over the forecast period, private label is expected to increase its presence in mass beauty and personal care as consumers continue to prioritise affordability, without compromising on performance. Retailers are improving their own-brand ranges with products that incorporate premium features, such as skin friendly ingredients, sustainable packaging and targeted efficacy.
Premium ingredients present growth opportunities for mass brands
Mainstream beauty and personal care brands are integrating innovative components, such as vitamin C, hyaluronic acid and algae, to attract consumers and justify premium pricing. Incorporating such ingredients into mass beauty and personal care products could stimulate growth, improving product efficacy and perceived value, thereby appealing to a wider range of consumers seeking high-quality results at affordable prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Germany - Category analysis
KEY DATA FINDINGS
Steady growth in 2024 is driven by ongoing price sensitivity in Germany
Beiersdorf maintains its top position thanks to its flagship brand Nivea
Growing demand for dermocosmetics boosts growth for mass beauty and personal care
Rising prices are set to increase the appeal of mass beauty and personal care
Private label will continue to gain share amid cost-conscious consumer preferences
Premium ingredients present growth opportunities for mass brands
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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