PROSPECTS AND OPPORTUNITIES
The expanding Canadian population and ongoing affordability will drive growth
Sales of mass beauty and personal care are projected to rise in current value terms in 2025 and continue to grow over the forecast period. While mass hair care and mass after sun may experience a decline in 2025, due to consumers prioritising other products amidst the higher cost of living, mass beauty will remain resilient overall.
Mass bath and shower is set to be challenged by premium products, as consumers invest in added-benefits
Mass bath and shower is expected to experience lower growth over the forecast period. With consumers more focused on added-value products, there is likely to be a shift in spending towards premium bath and shower products, including natural ingredients and unique fragrances, which are perceived as providing greater emotional benefits and self-care elements.
Multifunctional products are set to shape innovation as consumer seek added-benefits
Multifunctional products, like L'Oréal Paris True Match Foundation with Hyaluronic Acid & Moisturising Care, will continue to gain popularity over the forecast period, as brands innovate to meet the evolving needs of consumers. These products blur the lines between skin care, sun care, and colour cosmetics, offering added convenience and efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Canada - Category analysis
KEY DATA FINDINGS
Affordability and alignment with rising trends supports growth of mass products in 2024
Procter & Gamble Co improves its lead offering trusted and affordable products
Mass brands offer clean beauty and sustainability, enhancing appeal in 2024
The expanding Canadian population and ongoing affordability will drive growth
Mass bath and shower is set to be challenged by premium products, as consumers invest in added-benefits
Multifunctional products are set to shape innovation as consumer seek added-benefits
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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