PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care to maintain positive evolution over forecast period
Mass beauty and personal care is projected to record steady growth in Slovakia over the forecast period. Mass colour cosmetics will continue appealing to budget-conscious consumers who demand quality without compromise, bolstered by ongoing developments from private label players.
Growing importance of clean and natural ingredients
Consumers in Slovakia are increasingly seeking products that incorporate natural and organic ingredients - a trend that is evident not only in higher-end products but also in mass segments. An expanding number of beauty brands now highlight natural or vegan ingredients, and it is anticipated that the majority of mass brands will continue to develop new formulas aimed at delivering more natural and organic products.
Premiumisation trend to accelerate throughout mass beauty and personal care
The trend of premiumisation is expected to persist throughout the forecast period, with mass brands likely to present an enhanced, premium image while retaining affordability. Reflecting the practices of premium brands, mass-market players are broadening their product offerings to provide greater personalisation, particularly to address varying skin conditions and concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Slovakia?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Slovakia - Category analysis
KEY DATA FINDINGS
Solid performance for mass beauty and personal care in 2024
L’Oréal’s leading position remains unchallenged
Drugstores remains primary distribution channel for mass beauty and personal care products
Mass beauty and personal care to maintain positive evolution over forecast period
Growing importance of clean and natural ingredients
Premiumisation trend to accelerate throughout mass beauty and personal care
Beauty and Personal Care in Slovakia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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