PROSPECTS AND OPPORTUNITIES
A continued focus on facial care is set to support ongoing growth for mass beauty and personal care
Sales of mass beauty and personal care products are projected to increase over the forecast period. The facial care segment is expected to sustain strong growth as consumers prioritise skincare in their daily routines.
Sustainability is set to come to the fore as consumers and businesses become more responsible
The beauty and personal care industry is expected to undergo significant changes in the coming years, with an increasing emphasis on sustainability from consumers, brands, manufacturers, and retailers. Companies are likely to commit to sourcing ingredients from renewable plant sources and implementing eco-friendly production practices.
dm-drogerie markt will continue to be a strong player, focusing on private label goods
dm-drogerie markt will maintain its strong leadership in the mass beauty and personal care market, driven by the innovative expansion of its private label brands, Balea and Alverde. These brands have seen a significant increase in volume sales due to new product innovations and their ability to meet diverse consumer needs across skincare, haircare, and other beauty categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Hungary - Category analysis
KEY DATA FINDINGS
The facial care boom supports growth in skin and sun care during 2024
Unilever Magyarország Kft retains its lead while second placed Beiersdorf Kft improves its share
Health and beauty specialists lead sales, while retail e-commerce records gradual growth
A continued focus on facial care is set to support ongoing growth for mass beauty and personal care
Sustainability is set to come to the fore as consumers and businesses become more responsible
dm-drogerie markt will continue to be a strong player, focusing on private label goods
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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