Retail value sales of nicotine replacement therapy (NRT) smoking cessation aids are set to rise in current term sin the UK in 2025. This growth is being driven by heightened public health awareness, increased government support for cessation programmes, and a growing preference for healthier lifestyles. The NHS’s continued investment in smoking cessation services, alongside the UK Government's “Smokefree 2030” ambition, has played a pivotal role in encouraging smokers to quit. Additionally, the

Retail value sales of sports nutrition are expected to grow significantly in current terms in the UK in 2025, supported by steady unit price increases and resilient consumer demand, particularly for protein-based products. According to Euromonitor International, Voice of the Consumer: Health and Nutrition Survey, fielded February 2025, 30% of UK respondents reported exercising almost daily, up from 28% in 2020. This rise in regular activity reflects a broader shift towards healthier, more active

Retail value sales of eye care are expected to increase in current terms in the UK in 2025. This growth will be driven by strong consumer demand for both standard and allergy-related eye care products. The rise in screen time, driven by hybrid work and digital lifestyles, has contributed to an increased incidence of dry and tired eyes, while seasonal allergies and pollution have sustained demand for anti-allergy eye drops. Consumers are also becoming more proactive in managing eye health, with a

Retail value sales of herbal/traditional products are set to continue to grow significantly in current terms in the UK in 2025. Growth is being driven primarily by strong demand for herbal/traditional dietary supplements, which account for more than half of total category sales. This growth is being underpinned by a rising consumer preference for natural and preventative health solutions, increased awareness of holistic wellness, and a shift towards clean-label and plant-based ingredients. The c

Retail value sales of cough, cold and allergy (hay fever) remedies are expected to rise slightly in current terms in the UK in 2025. This growth reflects a rebound in the incidence of seasonal illness towards the beginning of the year, increased consumer awareness, and a return to pre-pandemic social behaviours. The category has benefited from heightened demand for symptom relief across both the adult and paediatric segments.

Retail value sales of digestive remedies are expected to increase in current terms in the UK in 2025. This growth is set to be driven by rising consumer awareness of the nuances of digestive health, and concern around diet. The market has seen a shift towards self-medication and convenience, with consumers opting for readily available remedies. Amongst the various product types, indigestion and heartburn remedies has emerged as a strong performer, largely due to its broad appeal and the growing

Retail value sales of wound care are expected to increase in current terms in the UK in 2025. Growth will be driven by a steady rise in consumer interest in self-care and first aid preparedness, particularly amongst families, older adults, and outdoor enthusiasts. The category has benefited from increased participation in sports, travel, and outdoor activities, which has led to a higher incidence of minor injuries and a corresponding demand for accessible wound care solutions. Additionally, the

Retail value sales of consumer health are expected to rise in current terms in the UK in 2025, though growth is set to be slower than in the previous year. This deceleration, partly due to weaker unit price increases compared to recent years, is being driven by a slightly weaker performance for vitamins and dietary supplements following several years of strong growth, and a more sluggish performance in the over-the-counter space, which has lacked significant Rx-to-OTC switches in recent years. D

Retail value sales of analgesics are set to grow in current terms in the UK in 2025. Topical analgesics/anaesthetic is expected to be the most dynamic category within analgesics. The category’s growth is being driven by increasing consumer demand for cost effective accessible OTC pain relief options, particularly in response to rising health awareness and self-care trends. This comes with consumers heightened awareness of the pressures on the National Health Service (NHS), promoting self-care an

Retail value sales of dermatologicals are set to rise in current terms in the UK in 2025, reflecting growing consumer demand for skin health solutions outside of specialist intervention and more general products in the beauty category. This growth is being driven by heightened awareness of skin conditions, increased self-care habits, and the expansion of product offerings across both therapeutic and cosmetic segments. Consumers are showing a strong preference for trusted brands, particularly in

Retail value sales of sleep aids are expected to increase in current terms in the UK in 2025. This steady rise reflects a growing awareness of the importance of sleep as a cornerstone of overall wellbeing amongst UK consumers. The hybrid working model, now a permanent fixture in many households, has disrupted traditional routines and contributed to increased stress and sleep disturbances. As a result, more consumers are turning to over-the-counter sleep aids to manage their sleep health. The mar

Retail value sales of weight management and wellbeing are expected to rise in current terms in the UK in 2025, underpinned by rising obesity rates, heightened public health awareness, and shifting consumer lifestyles. According to Euromonitor Voice of the Consumer: Health and Nutrition Survey, fielded February 2025, 12% of UK respondents reported being extremely concerned about obesity and weight management - an increase from 9% in 2023. While inflation continues to influence pricing, the rate o

Retail value sales of dietary supplements are set to record another year of strong growth in the UK in 2025. The category continues to outperform vitamins, partly driven by more consumers opting to take combination dietary supplements owing to their more comprehensive formulations versus traditional multivitamins and single vitamins. Additionally, dietary supplements continues to benefit from the strong performance of highly sought after categories like probiotics, and other non-herbal/tradition

Retail value sales of paediatric consumer health are set to rise in current terms in the UK in 2025, with a slight acceleration compared to the previous year. This uptick is primarily being driven by the strong performance of paediatric vitamins and dietary supplements, which is seeing gains in both volume and value. Notably, 2025 is the first year since the COVID-19 pandemic that paediatric vitamins and dietary supplements is expected to experience volume growth, reversing a multi-year trend of

Retail value sales of vitamins are expected to rise in current terms in the UK in 2025. While value growth has been tempered by more modest increases in unit prices, volume sales have seen a stronger uptick, indicating increased consumer uptake. This rise in volume sales can be partly attributed to the straightforward positioning of multivitamins and single vitamins, which stand out amid a crowded market. As the UK’s vitamins and dietary supplements sector becomes increasingly saturated, many co

The year 2024 witnessed a return to volume growth for mobile phones in the UK, as new launches from Apple and Samsung stimulated sales of smartphones. On the back of these launches, volume sales remained positive in 2025, with consumers replacing old smartphones. However, with US tariffs impacting the global economy in a major way, and details of tariffs changing frequently, there was some economic uncertainty. In this climate, unit price growth was evident, and this led to relatively strong val

Volume sales of consumer electronics in the UK rose steadily in 2025, although growth slowed relative to 2024 as consumer demand subsided amid wider global economic uncertainty. Consequently, many UK consumers chose to delay or postpone buying consumers electronics. Growth was stronger in value terms due to the uptick in demand combined with rising unit prices. Portable consumer electronics was the standout category in 2025 in volume terms, recording the strongest growth. Wireless headphones and

Computers and peripherals in the United Kingdom registered volume decline in 2025, continuing the downward trend which has been in place since the pandemic. Volume sales continues to recover from the buying surge experienced during the COVID-19 lockdown, with the depth of decline easing over 2025. Inflation and the high cost of living crisis has also eased in 2025, encouraging some consumers to update their computers and peripherals.

In-car entertainment in the UK continued its downward trajectory in 2025, impacting all three key categories: in-car navigation, in-car speakers, and in-dash media players. Retail volume and value sales saw double-digit declines reflecting the waning consumer interest in these devices. Smartphones and factory-installed systems are replacing these standalone devices rendering them obsolete. In-dash media players observed the steepest decline, largely due to the widespread integration of built-in

Home audio and cinema in the UK continues to face headwinds in 2025 amid ongoing volume declines. The UK market remains saturated and long replacement cycles persist as consumers rarely feel the need to upgrade speakers or home cinema systems, even when purchasing new TVs. Specialised audio separates, standalone speakers, and hi-fi systems have become increasingly niche, appealing mainly to audiophiles. In the broader market, these products are being replaced by wireless speakers or bypassed alt

Home video in the UK has struggled with volume sales decline in 2025. The UK market is quite saturated, with many consumers replacing their TV sets only once it breaks, rather than frequently upgrading with new models. The most widely viewed sporting events often prompt new sales, with UEFA EURO 2024 and the Paris 2024 Olympics both driving sales of televisions in 2024, in both volume and value terms. Larger screens and premium models, including some with the latest AI-tech, were popular for the

Dedicated imaging devices in the UK, such as digital cameras and digital camcorders, have experienced significant decline in volume terms over 2025, reflecting the trend in recent years. This decline is largely driven by waning consumer interest as smartphones are replacing the need for any imaging devices. With smartphone technology advancing, offering multiple lenses, 4k video recording and software tools such as AI to edit and enhance videos and photos, the need for specific imaging devices i

The performance of portable players in the UK is mainly driven by the performance of wireless speakers, as it is the largest and fastest growing product in this category. Consumer interest is being driven by premium features as well as the integration of AI, positively affecting volume sales in 2025. As consumers are looking for convenience in many parts of their everyday lives, wireless speakers are being used to upgrade their homes. Voice assistants, such as Alexa or Google Assistant, allows u

The demand for wearable electronics in the UK has seen a positive performance in 2025, as the category grows in both volume and value terms. Activity bands and digital activity watches continue to experience a decline in retail volume sales. However, the small growth in analogue activity watches and the continued growth in smart wearables has led the overall category to enjoy positive growth.