PROSPECTS AND OPPORTUNITIES
Steady growth ahead for the UK herbal/traditional products market
The UK herbal/ traditional products market is expected to maintain steady growth over the forecast period, driven by rising consumer interest in natural wellness solutions and preventive healthcare. While certain segments such as herbal/traditional dermatologicals are experiencing a slowdown - largely due to safety concerns and lack of clinical validation - the overall market outlook remains positive.
Innovation to boost demand for herbal/traditional products
The UK health and wellness industry is poised for significant growth in herbal and botanical products, driven by shifting consumer preferences towards natural, preventative solutions rooted in traditional wellness practices. Ingredients such as turmeric - long valued in ayurvedic medicine for its anti-inflammatory and antioxidant properties - are now widely embraced by health-conscious consumers seeking holistic alternatives.
Enhanced herbal medicine regulations to broaden access and strengthen consumer safety
In January 2025, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) introduced key updates to the Traditional Herbal Registration (THR) scheme. These changes allow manufacturers to submit evidence of 15 years of traditional use from a wider range of countries beyond the EU/EEA, provided the products meet UK pharmacovigilance standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in United Kingdom?
- Which are the leading brands in Herbal/Traditional Products in United Kingdom?
- How are products distributed in Herbal/Traditional Products in United Kingdom?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in the United Kingdom - Category analysis
KEY DATA FINDINGS
Herbal supplements and topical remedies fuel market growth in 2025
Intense market competition driven by consumer trust and brand visibility
Traditional retail remains important amid e-commerce surge
Steady growth ahead for the UK herbal/traditional products market
Innovation to boost demand for herbal/traditional products
Enhanced herbal medicine regulations to broaden access and strengthen consumer safety
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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