PROSPECTS AND OPPORTUNITIES
Herbal/traditional products are highly attractive to consumers
Herbal/traditional products is to remain a popular category amongst Serbian consumers during the forecast period, with volume and value sales rising steadily. Price sensitivity is expected to dampen sales of herbal/traditional products sales in 2025.
Price sensitivity will remain a barrier to purchasing
Competition in herbal/traditional products is forecasted to remain intense in 2025 and beyond. Serbians are expected to be mindful when making purchases, notably at the start of the forecast period when price sensitivity will remain acute.
Tough competition from OTC medicines
Even as purchasing power improves, consumers facing hectic lifestyles are increasingly demanding quick solutions for the problems that these products are used to treat. Therefore, the performances of herbal/traditional variants in certain categories are expected to be undermined by competition from perceived faster and more effective OTC solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Serbia?
- Which are the leading brands in Herbal/Traditional Products in Serbia?
- How are products distributed in Herbal/Traditional Products in Serbia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Serbia - Category analysis
KEY DATA FINDINGS
Strong heritage of herbal/traditional products in Serbia
OTC medicines are often more attractive to busy consumers
Pharmacists comfortable in recommending herbal/traditional products
Herbal/traditional products are highly attractive to consumers
Price sensitivity will remain a barrier to purchasing
Tough competition from OTC medicines
Consumer Health in Serbia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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