PROSPECTS AND OPPORTUNITIES
Value sales expected to grow stronger, thanks to strong consumer demand and despite price sensitivity
Value sales of herbal/traditional products are expected to grow stronger over the forecast period. Serbian consumers are expected to continue showing a strong preference for herbal over-the-counter (OTC) drugs during the forecast period, driven by cultural tradition, a belief in naturalness, and the growing embrace of holistic health approaches despite some market challenges like price sensitivity and competition.
Strongest developments set to be seen in herbal/traditional dietary supplements
Herbal/traditional products in Serbia is a quite mature category, with a low number of novelties or significant innovations. The strongest new product development and assortment growth is expected to be recorded in herbal/traditional dietary supplements, stimulated by growing consumer health awareness and increasing demand for such products.
Growing trend towards a more holistic approach to health will positively impact herbal/traditional products
The growing local trend towards a more holistic approach to health and wellness will positively impact herbal/traditional products. Herbal remedies align well with this perspective, as they are often used for general health enhancement, prevention of diseases, treatment of chronic conditions, and maintaining overall wellbeing rather than just symptom management.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Serbia?
- Which are the leading brands in Herbal/Traditional Products in Serbia?
- How are products distributed in Herbal/Traditional Products in Serbia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Serbia - Category analysis
KEY DATA FINDINGS
Sales of herbal/traditional products remain stable, thanks to longstanding tradition of medicinal plants in the country
Prospan remains the leading brand thanks to strong reputation in cough syrup
Pharmacies remain popular for sales of herbal/traditional products, while e-commerce grows thanks to convenience
Value sales expected to grow stronger, thanks to strong consumer demand and despite price sensitivity
Strongest developments set to be seen in herbal/traditional dietary supplements
Growing trend towards a more holistic approach to health will positively impact herbal/traditional products
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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