PROSPECTS AND OPPORTUNITIES
Health and wellness trends will fuel growth
Retail sales of herbal/traditional products in Kazakhstan are expected to expand steadily in constant value terms (at 2025 prices) over the forecast period. Growth will be driven by the rising wellness trend and a greater consumer focus on healthy lifestyles.
Players will invest in innovation to drive consumer interest
To meet evolving consumer needs, companies will invest in innovative formulas and convenient dosage formats, such as effervescent tablets, ready-to-drink herbal teas, and capsules, as well as novel ingredient combinations designed to offer superior results. Manufacturers and retailers will also actively leveraging social media, targeted advertising, and educational content to raise consumer awareness, build trust, and drive sales.
Regulatory measures will enhance product quality
As Kazakhstan’s herbal/traditional products market continues to grow, regulatory authorities are encouraging the adoption of product traceability systems that track items from production to the end consumer. These measures reduce the risk of counterfeit products, and promote overall market integrity.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Kazakhstan?
- Which are the leading brands in Herbal/Traditional Products in Kazakhstan?
- How are products distributed in Herbal/Traditional Products in Kazakhstan?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Kazakhstan - Category analysis
KEY DATA FINDINGS
Herbal/traditional cough cold, and allergy remedies continue as key growth driver
Bionorica’s Sinupret leads sales as consumers seek natural solutions for cold symptoms
Pharmacy channel leads distribution
Health and wellness trends will fuel growth
Players will invest in innovation to drive consumer interest
Regulatory measures will enhance product quality
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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