PROSPECTS AND OPPORTUNITIES
Favourable outlook as consumers increasingly value natural ingredients
The growth of herbal/traditional products over the forecast period is expected to be supported by continuous advertising campaigns and frequent media coverage, including magazine articles and radio programmes that highlight their benefits. This expansion will also be supported by a shifting consumer mindset that increasingly values natural ingredients due to their perceived fewer side effects.
Technological advancements ensure safer, more effective, and more consistent offerings
Over the forecast period, technological advancements are expected to address many of the traditional challenges associated with herbal/traditional products, resulting in safer, more effective, and more consistent offerings. These innovations, coupled with a transition from unpackaged to properly packaged herbal products, will enhance the overall appeal of the category.
Adoption of good manufacturing practices (GMPs) to ensure product quality
Most innovation in herbal/traditional products is driven by two key trends. Firstly, traditional medicine is increasingly gaining formal recognition and regulation across many countries, including Kenya.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Kenya?
- Which are the leading brands in Herbal/Traditional Products in Kenya?
- How are products distributed in Herbal/Traditional Products in Kenya?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Kenya - Category analysis
KEY DATA FINDINGS
Rising popularity of budget-friendly herbal/traditional products
Leading Orange Pharma Ltd benefits from operation expansion
Pharmacies retain their lead, offering advice and genuine products
Favourable outlook as consumers increasingly value natural ingredients
Technological advancements ensure safer, more effective, and more consistent offerings
Adoption of good manufacturing practices (GMPs) to ensure product quality
Consumer Health in Kenya - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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