PROSPECTS AND OPPORTUNITIES
Dietary supplements dominate as health awareness gains traction
Herbal/traditional dietary supplements is expected to be the best performer over the forecast period, driven by growing consumer awareness around health and wellness. The increasing focus on maintaining a healthy lifestyle has boosted demand for dietary supplements that enhance overall wellbeing.
Health-conscious consumers drive innovation in herbal remedies
Consumer interest in natural and herbal remedies is expected to rise as consumers become more health-conscious and seek products with fewer side effects. The formalisation of traditional medicines into branded products also supports this trend.
Quality control and regulatory issues provide some challenges
A significant challenge faced by manufacturers is ensuring the safety, efficacy, and quality of herbal and traditional products. The lack of strong regulatory frameworks can lead to issues with product quality and consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Kenya?
- Which are the leading brands in Herbal/Traditional Products in Kenya?
- How are products distributed in Herbal/Traditional Products in Kenya?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Kenya - Category analysis
KEY DATA FINDINGS
Inflation drives consumers towards cost-effective herbal/traditional remedies
Herbal brands innovate and expand via e-commerce channel
High cost of healthcare in Kenya pushes is linked to growing demand for herbal/traditional remedies
Dietary supplements dominate as health awareness gains traction
Health-conscious consumers drive innovation in herbal remedies
Quality control and regulatory issues provide some challenges
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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