PROSPECTS AND OPPORTUNITIES
Health influencers help demystify herbal/traditional products
An increasing number of consumers in the United Arab Emirates are distrusting of large pharmaceutical companies, believing their needs are not being taken into account. As a result, there has been a proliferation of online wellness influencers promoting the benefits of herbal/traditional remedies.
Fraudulent products have potential to hinder stronger uptake
Trust will be a crucial factor for the future growth of herbal/traditional products in the United Arab Emirates over the forecast period, as there is still a significant gap. Increasing consumer concerns over the safety and transparency of herbal/traditional products has arisen due to recent incidents of unsafe use.
“Miracle” cures proliferate in traditional souqs
In older areas of the United Arab Emirates, such as Bur Dubai and traditional souks, there is a growing trend of street vendors exploiting consumers’ insecurities about weight gain, hair loss or infertility by aggressively marketing fraudulent herbal remedies. These vendors often use enticing phrases such as “the natural Ozempic” to lure customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in United Arab Emirates?
- Which are the leading brands in Herbal/Traditional Products in United Arab Emirates?
- How are products distributed in Herbal/Traditional Products in United Arab Emirates?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in United Arab Emirates?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Diverse cultural market fuels growth of herbal/traditional products
Growth slows due to busy lifestyles and demand for immediate relief
Tiger Balm retains leadership in herbal/traditional topical analgesics
Health influencers help demystify herbal/traditional products
Fraudulent products have potential to hinder stronger uptake
“Miracle” cures proliferate in traditional souqs
Consumer Health in the United Arab Emirates - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC Registration And Classification
Vitamins And Dietary Supplements Registration And Classification
Self-medication/self-care And Preventive Medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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