PROSPECTS AND OPPORTUNITIES
Maintaining trust is of key importance in the category
Retail value (constant 2025 prices) sales of herbal/traditional products in the United Arab Emirates are projected to grow at a steady, healthy rate over the forecast period, in line with the 2025 performance. There remains growing consumer interest in natural health solutions, alongside rising awareness of and attention to preventive care.
Distrust of informal sellers to maintain a preference for established retail channels
In older areas of the United Arab Emirates, such as Bur Dubai and traditional souks, there is a growing trend of street vendors exploiting consumers’ insecurities about weight gain, hair loss or infertility by aggressively marketing fraudulent herbal remedies. These vendors often use enticing phrases such as “the natural Ozempic” to lure customers.
DIY trend can threaten purchases of herbal/traditional products
Herbal remedies have deep roots in this multicultural society, with ingredients like turmeric, honey and aloe vera commonly used for everyday health. Traditions brought from India and China, such as ayurveda and traditional Chinese medicine, are widely practiced.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in United Arab Emirates?
- Which are the leading brands in Herbal/Traditional Products in United Arab Emirates?
- How are products distributed in Herbal/Traditional Products in United Arab Emirates?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in United Arab Emirates?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Preference for quick, effective standard solutions limits growth potential
Tiger Balm remains the leading brand in a highly fragmented competitive landscape
Safety concerns maintain the popularity of pharmacies
Maintaining trust is of key importance in the category
Distrust of informal sellers to maintain a preference for established retail channels
DIY trend can threaten purchases of herbal/traditional products
Consumer Health in the United Arab Emirates - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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