PROSPECTS AND OPPORTUNITIES
Stagnation in TCM/herbal vaginal antifungal products
Value sales of herbal/traditional products are expected to rise over the forecast period overall. The TCM/herbal vaginal antifungal products segment is showing clear signs of fatigue in retail.
Updated formats cater to demand for convenient and modern solutions
Significant product innovations are reshaping the herbal/traditional supplements category in China. Traditional ingredients once consumed in complex preparations are now available in modern, convenient formats.
Sustainability becomes increasingly important in herbal/traditional products
Sustainability is emerging as an important consideration in China’s herbal and traditional products market. Increasing emphasis is placed on protecting biodiversity by encouraging the use of cultivated plants and farmed substitutes in place of wild-harvested botanicals or animal-derived ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in China?
- Which are the leading brands in Herbal/Traditional Products in China?
- How are products distributed in Herbal/Traditional Products in China?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in China - Category analysis
KEY DATA FINDINGS
Herbal/traditional products gains momentum amid renewed consumer interest
CR Sanjiu Medical & Pharmaceutical leads, with supplements players showing dynamism
Pharmacies maintains narrow lead as e-commerce continues to steal share
Stagnation in TCM/herbal vaginal antifungal products
Updated formats cater to demand for convenient and modern solutions
Sustainability becomes increasingly important in herbal/traditional products
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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