PROSPECTS AND OPPORTUNITIES
Clinical backing will help support category growth
Current value sales of herbal/traditional products are expected to increase over the forecast period.
Cross-category expansion likely to accelerate in the coming years
The rising preference for herbal-based products is creating a significant ripple effect across industries, encouraging traditionally non-herbal companies to diversify their offerings and attracting new players from complementary industries, such as beauty and personal care. This trend is particularly evident in Turkey, a country with a rich tradition of utilising natural ingredients and a rapidly evolving consumer base.
Desire to limit unwanted side-effects will benefit the category
The appeal of natural and drug-free remedies is set to continue throughout the forecast period, primarily driven by a persistent consumer belief in the reduced likelihood of undesired side effects. This perception significantly boosts the growth potential across all types of herbal/traditional products.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Turkey?
- Which are the leading brands in Herbal/Traditional Products in Turkey?
- How are products distributed in Herbal/Traditional Products in Turkey?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Turkey - Category analysis
KEY DATA FINDINGS
Demand for herbal/traditional products continues to grow in 2025
iHealth Lab Inc leads sales in 2025 with the Sambucol brand
Pharmacies dominates category sales while e-commerce continues to gain momentum
Clinical backing will help support category growth
Cross-category expansion likely to accelerate in the coming years
Desire to limit unwanted side-effects will benefit the category
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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