PROSPECTS AND OPPORTUNITIES
Long-term and stable demand supports growth for herbal options
There is set to be growing awareness of, and a surge in demand for herbal/traditional ingredients within dietary supplements. This includes options such as sambucus, Echinacea and cranberry, which support the immune system.
Wellness and natural products support growth of herbal/traditional options
Natural and drug-free remedies continued to appeal to consumers, with many expecting to avoid drugs that may have undesired side effects increasingly. This will boost the growth potential for all herbal/ traditional product categories.
The competitive landscape is expected to be highly fragmented
The growth potential of herbal/traditional products is set to see the entry of new players. Herbal/traditional products are regarded as one the most appealing entry points into consumer health for new players, particularly for small, independent companies, which are expected to continue to target herbal/traditional products.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Turkey?
- Which are the leading brands in Herbal/Traditional Products in Turkey?
- How are products distributed in Herbal/Traditional Products in Turkey?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Turkey - Category analysis
KEY DATA FINDINGS
Consumers increasingly migrate towards traditional solutions
Consumers seek affordability and value for money during a tough economic climate
The launch of Lipozone Curcumin supports the preventative health trend
Long-term and stable demand supports growth for herbal options
Wellness and natural products support growth of herbal/traditional options
The competitive landscape is expected to be highly fragmented
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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