PROSPECTS AND OPPORTUNITIES
Herbal/traditional vitamins and dietary supplements likely to be a highlight in the forecast period
Herbal/traditional products is expected to maintain solid current value growth rates in Brazil throughout the forecast period. Despite having the largest biodiversity on the planet, the Brazilian share of global sales of herbal/traditional products stands at less than 2%.
Government investment to boost herbal/traditional products in Brazil, expanding access and consumer confidence in the long term
For nearly two decades, medicinal plants and herbal medicines have been part of the Brazilian Ministry of Health’s agenda. However, the country has yet to make significant strides in increasing production and development within this space.
In the short term, credibility and fragmentation are still factors which will limit growth
Herbal/traditional products holds significant potential in Brazil, supported by the country’s rich biodiversity, which offers a wide range of natural ingredients. This gives the category a unique opportunity to provide effective alternatives to standard OTC products, and even some prescription medicines.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Brazil?
- Which are the leading brands in Herbal/Traditional Products in Brazil?
- How are products distributed in Herbal/Traditional Products in Brazil?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Brazil - Category analysis
KEY DATA FINDINGS
The growth of herbal/traditional products in Brazil: Navigating the balance between preventive wellness and standard OTC medications
Combination of technology and tradition gives centrality to consumers through education
Anvisa holds public consultations to review the regulatory framework for herbal products
Herbal/traditional vitamins and dietary supplements likely to be a highlight in the forecast period
Government investment to boost herbal/traditional products in Brazil, expanding access and consumer confidence in the long term
In the short term, credibility and fragmentation are still factors which will limit growth
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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