PROSPECTS AND OPPORTUNITIES
Modest growth comes with some limitations
Sales are expected to continue growing in the forecast period, with herbal/traditional vitamins and dietary supplements expected to be the best performing category. Amongst the important drivers behind this growth is the search to complement healthy routines with herbal/traditional products, with more consumers seeking natural alternatives to OTC and prescription remedies.
Players capitalise on nutritional support required by GLP-1 remedies users
Rising usage of GLP-1 remedies in Brazil, such as Mounjaro, Wegovy or Ozempic, is being leveraged as an opportunity by companies producing products containing protein, vitamins, electrolyte, fibre and probiotic products. When using these weight-loss treatments, which is closely monitored by physicians, the user can undergo significant changes in their nutrition and digestive habits.
Herbal/traditional products gains traction within the national health system (SUS)
Governmental support for the distribution of herbal/traditional products within the national health system (SUS) have been increasing in Brazil, with different initiatives taking effect. An agreement was made between the Ministry of Rural Development and Family Agriculture, whilst a project called “Farmácia da Natureza” aims to develop the production of herbal/traditional products, as well as train health professionals on how to use them.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Brazil?
- Which are the leading brands in Herbal/Traditional Products in Brazil?
- How are products distributed in Herbal/Traditional Products in Brazil?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Brazil - Category analysis
KEY DATA FINDINGS
Rising demand for holistic wellness and sleep aids boosts demand
Hypera SA is leading player in fragmented landscape
Pharmacies hold dominant lead in herbal/traditional products
Modest growth comes with some limitations
Players capitalise on nutritional support required by GLP-1 remedies users
Herbal/traditional products gains traction within the national health system (SUS)
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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