PROSPECTS AND OPPORTUNITIES
Preventative health trend will support continued category expansion
Value sales of herbal/traditional products in Hong Kong are projected to experience continuous growth over the forecast period. As the health and wellness landscape continues to evolve, consumers are increasingly gravitating towards products that feature herbal and natural active ingredients.
Personalisation trend set to gain traction
With the ongoing demand for herbal and traditional products in Hong Kong, we anticipate a growing trend where brands and market players will increasingly focus on creating personalised solutions that incorporate herbal and natural ingredients tailored to distinct target groups. This shift is expected to be driven by the diverse health needs of consumers, each seeking remedies that resonate with their specific lifestyles and wellness goals.
TCM players benefit from streamlined registration
Hong Kong is increasingly positioned as a regional leader in innovation and development within the herbal and traditional Chinese medicine (TCM) sector. This is driven by a combination of strong domestic capabilities, government support, and cross-border integration with mainland China.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Hong Kong, China?
- Which are the leading brands in Herbal/Traditional Products in Hong Kong, China?
- How are products distributed in Herbal/Traditional Products in Hong Kong, China?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Hong Kong, China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Herbal/traditional products benefits from current trends
Vita Green leads as consumer interest in natural and herbal solutions rises
Health and personal care stores as favoured distribution channel
Preventative health trend will support continued category expansion
Personalisation trend set to gain traction
TCM players benefit from streamlined registration
Consumer Health in Hong Kong, China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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