PROSPECTS AND OPPORTUNITIES
Paediatric herbal supplements expected to lead growth in traditional health market
Retail value sales of herbal/traditional products are set to grow over the forecast period. Within the overall category, paediatric dietary supplements is expected to be a notable growth area.
OEM innovation unlocks growth for herbal/traditional products
The broader herbal/traditional products category shows strong potential in South Korea - largely due to the country’s advanced OEM ecosystem. Companies like Cosmax Bio are playing a central role in category growth by enabling both large corporations and smaller players to develop and launch new herbal-based products efficiently.
Shift in targeting older consumers may be required
While paediatric herbal/traditional dietary supplements represents a key growth area, the primary focus of herbal/traditional products is the older population. While younger consumers also use these products, their expectations differ significantly from those of older generations.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in South Korea?
- Which are the leading brands in Herbal/Traditional Products in South Korea?
- How are products distributed in Herbal/Traditional Products in South Korea?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in South Korea - Category analysis
KEY DATA FINDINGS
Herbal/traditional tonics faces a new phase of change
Korea Ginseng Corp strengthens JungKwanJang brand amid challenges
E-commerce dominates, while homeshopping faces challenges
Paediatric herbal supplements expected to lead growth in traditional health market
OEM innovation unlocks growth for herbal/traditional products
Shift in targeting older consumers may be required
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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