PROSPECTS AND OPPORTUNITIES
Herbal/traditional options to remain strong in cough, cold and allergy remedies
Herbal/traditional cough, cold and allergy (hay fever) remedies are highly popular among Croatians, and this trend is anticipated to continue throughout the forecast period. Such product formats are widely favoured as preventative measures against potential upper respiratory tract infections and illnesses.
Herbal/traditional digestive remedies will gain further ground
Herbal/traditional digestive remedies will see continued strong growth and benefit from potential innovations. These products are increasingly perceived by local consumers as more natural, milder and better suited than standard alternatives for treating mild to moderate digestive health issues - particularly appealing to younger consumers and children.
E-commerce expansion continues
Herbal/traditional products is growing in terms of online sales, attributed to a broad product range and competitive prices available through e-commerce platforms to a wide consumer base across the country. This trend is expected to persist throughout the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Croatia?
- Which are the leading brands in Herbal/Traditional Products in Croatia?
- How are products distributed in Herbal/Traditional Products in Croatia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Croatia - Category analysis
KEY DATA FINDINGS
Health and wellness trends contribute to category growth
Competitive landscape remains fragmented
Category benefits from improved quality of life and growth in e-commerce
Herbal/traditional options to remain strong in cough, cold and allergy remedies
Herbal/traditional digestive remedies will gain further ground
E-commerce expansion continues
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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