PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain buoyant
Herbal/traditional products looks set to perform well over the forecast period, with all categories projected to develop positively in volume and current value terms. While growth prospects will be limited by the negative demographic trend in Croatia, demand should remain solid overall as rising health-consciousness and concerns about active pharmaceutical ingredients make more people inclined to favour natural solutions for treating minor acute illnesses and managing less severe symptoms of chronic ailments.
Herbal/traditional digestive remedies and herbal/traditional tonics set to grow fastest
Herbal/traditional digestive remedies and herbal/traditional tonics are expected to show the fastest development in volume and current value terms over the forecast period. Growing awareness that active pharmaceutical ingredients in standard digestive remedies can cause dysbiosis – an imbalance in the gut microbiome – and inhibit the proper functioning of the immune system will continue to fuel migration to herbal/traditional alternatives.
Confidence in the efficacy of herbal/traditional products likely to rise further
Scientific research validating the medicinal applications of various natural substances should continue to reinforce trust in the efficacy of herbal/traditional products among Croatians over the forecast period. Their credibility will be further enhanced by the growing use of plant-based and herbal ingredients in packaged foods and beverages and beauty and personal care items that are marketed as having functional properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Croatia?
- Which are the leading brands in Herbal/Traditional Products in Croatia?
- How are products distributed in Herbal/Traditional Products in Croatia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Croatia - Category analysis
KEY DATA FINDINGS
Concerns about active pharmaceutical ingredients continue to boost demand
MCM Klosterfrau Vertriebsgesellschaft mbH remains the leading producer
Distribution is heavily concentrated in the pharmacies channel
Overall demand expected to remain buoyant
Herbal/traditional digestive remedies and herbal/traditional tonics set to grow fastest
Confidence in the efficacy of herbal/traditional products likely to rise further
Consumer Health in Croatia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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