PROSPECTS AND OPPORTUNITIES
Preventative healthcare trend will continue to support category expansion
The trend towards preventative healthcare accelerating, with local consumers actively seeking herbal and traditional products that promote overall wellness and disease prevention. This shift enhances the demand for products that blend traditional and modern medicine, offering a holistic approach to health and wellness.
Government policies to strengthen trust among consumers
The Moroccan government’s broader agenda to enhance quality and compliance standards across the consumer health market is expected to lead to the introduction of new regulations concerning the production, sale and marketing of herbal and traditional products. Regulatory barriers will likely remain less stringent than those applied to OTC medications with active pharmaceutical ingredients, thus not inhibiting demand or innovation.
Bee- and cannabis-derived products offer potential for greater growth
Herbal/traditional products anticipated to see an influx of herbal and traditional products incorporating bee-derived substances, such as honey, propolis and royal jelly, which have long been valued for their therapeutic and preventative health properties in traditional Moroccan medicine. Increasing scientific research supporting these claims further underlines this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Morocco?
- Which are the leading brands in Herbal/Traditional Products in Morocco?
- How are products distributed in Herbal/Traditional Products in Morocco?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Morocco - Category analysis
KEY DATA FINDINGS
Shift away from active ingredients boosts demand for herbal products
Mondelez Maroc maintains overall lead amid high levels of fragmentation
Cultural impact on product usage
Preventative healthcare trend will continue to support category expansion
Government policies to strengthen trust among consumers
Bee- and cannabis-derived products offer potential for greater growth
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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