PROSPECTS AND OPPORTUNITIES
Demand set to continue growing but category maturity could limit stronger growth opportunities
Herbal/traditional products is expected to see a slowdown in growth as the forecast period progresses as a result of market saturation and continuous pressure from Rx and OTC medicines. However, demand will likely remain healthy as many consumers will likely continue to be attracted by the effectiveness and safety of these products.
Herbal/traditional products paediatric dietary supplements and digestive remedies set to be the two most dynamic categories
Herbal/traditional paediatric dietary supplements and herbal/traditional digestive remedies are projected to be the most dynamic categories within herbal/traditional products over the forecast period. These categories should benefit from new product launches as a wider assortment would help to attract the attention of consumers.
Competition likely to intensify as demand for herbal/traditional products grows
It is likely that the competitive landscape within herbal/traditional products will remain highly fragmented, especially given the fact that more companies and brands are expected to join the market. Manufacturers that invest in promoting their herbal/traditional products will likely have a competitive edge, especially if their advertisements are educational in nature.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Ukraine?
- Which are the leading brands in Herbal/Traditional Products in Ukraine?
- How are products distributed in Herbal/Traditional Products in Ukraine?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Ukraine - Category analysis
KEY DATA FINDINGS
Herbal/traditional products still in demand despite the shift to standard medicine
More consumers turning to herbal/traditional products thanks to the lack of side effects and safer image
Competition remains fragmented with Bionorica retaining the lead
Demand set to continue growing but category maturity could limit stronger growth opportunities
Herbal/traditional products paediatric dietary supplements and digestive remedies set to be the two most dynamic categories
Competition likely to intensify as demand for herbal/traditional products grows
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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